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Explain the concept of bias
Flaws, distortions, or systematic errors in thinking, sampling, or conducting research.
Explain the concept of causality
Establishing a clear cause-and-effect relationship between independent and dependent variables
Explain the concept of change
Alterations in human behavior, cognitive processes, or biology over time—whether gradual, sudden, planned, or unplanned
Explain the concept of measurement
Observing, defining, and quantifying psychological behaviors or constructs objectively
Explain the concept of perspective
The theoretical framework—biological, cognitive, or sociocultural—used to explain human behavior
Explain the concept of responsibility
Ethical and social obligations psychologists hold toward participants, society, and application of findings
Explain the biological approach
The body (brain, nervous system, genetics, neurochemistry, hormones, neurotransmitters) are major factors of behavior. Behavior, feelings have direction physical, biological root. Actions shaped by brain structures.
Explain the cognitive approach
Internal mental processes (thinking, memory, perception, attention, problem-solving) contribute to behavior. Like a computer, the mind takes info from environment, process, store, and produce behavior. Thinking or interpreting dictates feelings and actions
Explain the sociocultural approach
Social interactions, cultural norms, family background, social environments contribute to behavior. Emphasis on the groups, communities, and cultures of an individual. Values, expectations, and roles shape behavior.
Learning
Acquisition of new knowledge, behaviors, and skills through study, teaching, and direct experience
Cognition
Mental process of gaining knowledge and understanding through thought, experience, senses
Bottom-Up Processing
Data-driven. Starts at sensory receptors, raw data without prior expectations (color, shape, sound, texture) and builds to higher-level understanding in the brain.
Top-Down Processing
Theory-driven. Starts in brain using pre-existing knowledge, memories, expectations, contexts. Brain forms hypothesis of what it is seeing or hearing, filters incoming data to fit that expectation
Explain why top-down processing occurs.
Brain is cognitive miser (lazy), so it takes heuristics (shortcuts) due to lack of knowledge, lack of motivation, or lack of time/resources
Explain classical conditioning
Explain operant conditioning