Introduction to Digital Strategy Concepts

Lecture 1

What is the role of an Information System in an organisation?

To manage the organisation’s essential resources and infrastructure

What is a business strategy?

A plan articulating a business’ mission (why) and the strategies (how) to achieve it.

What are the key aspects of a business strategy?

-Mission and Values

-Objectives

-Strategies

What factors are included in the missions and values aspect of a business strategy?

-Mission statement

-Long term purpose

-Organisational identity

-Strategic direction

True or False: The objectives aspect of a business strategy includes long-term steps to achieve the business’s mission.

False. The mission is achieved in short or medium term steps.

What qualities should objectives have in a business strategy?

Result oriented, actionable and measurable

Give an example of an objective in a business strategy for a sales company

To increase sales by 20% in 2027

What is included in the strategies aspect of a business strategy?

-Definition on how to achieve objectives

-Created and reinforced initiatives/policies

Give an example of an initiative/policy to improve customer relations

Implement a customer care programme

What is the first function of a business strategy?

Competition (Customers’ needs, competitions’ offers)

What is the second function of a business strategy?

Organisation’s capabilities

What is the third function of a business strategy?

Positioning (How organisation wants to compete)

What does an Information Systems (IS) Strategy define?

DEMAND for information and systems to support overall business strategy

Plan used to provide IT services

What does an Information Technology (IT) Strategy define?

HOW the IS strategy will be enabled by technology and infrastructure

What are IS and IT strategy in simple terms?

IS - WHAT informations systems are needed

IT - HOW to deliver the IS using technology

What are the components of IT Infrastructure?

What are the components of the IS Strategy triangle?