Ch 5 | Elasticity

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1
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What is price elasticity of demand?

How responsive quantity demanded is to a change in price

2
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What is the price elasticity of demand formula?

Ed = |% change in quantity demanded ÷ % change in price|.

3
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What does elastic demand mean?

Quantity demanded changes by a larger percentage than price; Ed > 1.

4
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What does inelastic demand mean?

Quantity demanded changes by a smaller percentage than price; Ed < 1.

5
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What is unit elastic demand?

Quantity demanded and price change by equal percentages; Ed = 1.

6
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What is perfectly inelastic demand?

Quantity demanded does not change when price changes; Ed = 0.

7
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What is perfectly elastic demand?

Demand is infinitely responsive to price; Ed = infinity.

8
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What shape is a perfectly inelastic demand curve?

Vertical.

9
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What shape is a perfectly elastic demand curve?

Horizontal.

10
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What elasticity value indicates elastic demand?

Ed > 1.

11
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What elasticity value indicates inelastic demand?

0 < Ed < 1.

12
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Why is insulin an example of inelastic demand?

It is medically necessary and has few close substitutes.

13
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Why are earbuds an example of elastic demand?

Buyers can easily switch to other brands or products.

14
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What are the three main determinants of demand elasticity?

Substitutes, time to adjust, and proportion of income spent.

15
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How do more available substitutes affect demand elasticity?

They make demand more elastic.

16
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How does more time to adjust affect demand elasticity?

Demand generally becomes more elastic.

17
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How does spending a larger share of income affect elasticity?

It generally makes demand more elastic.

18
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What does high willingness to shop elsewhere suggest?

Elastic demand.

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What does low willingness to shop elsewhere suggest?

Inelastic demand.

20
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Why is elasticity different from demand curve slope?

Elasticity uses percentage changes, while slope uses absolute changes.

21
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Can elasticity change along a straight-line demand curve?

Yes. It changes even when the slope stays constant.

22
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What is the midpoint formula for price elasticity?

Ed = |[(Q2−Q1)/((Q1+Q2)/2)] ÷ [(P2−P1)/((P1+P2)/2)]|.

23
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Why use the midpoint formula?

It gives the same elasticity when moving between two points in either direction.

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What does Q1 represent in the midpoint formula?

Original quantity.

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What does Q2 represent in the midpoint formula?

New quantity.

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What do P1 and P2 represent?

Original price and new price.

27
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Why is the negative sign ignored for price elasticity of demand?

Demand elasticity is conventionally reported as a positive magnitude.

28
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Price rises 10%, quantity demanded falls 20%. What is Ed?

2; elastic demand.

29
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Price rises 10%, quantity demanded falls 5%. What is Ed?

0.5; inelastic demand.

30
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Price rises 10%, quantity demanded falls 10%. What is Ed?

1; unit elastic demand.

31
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What is total revenue?

The total money a business receives from sales.

32
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What is the total revenue formula?

TR = Price × Quantity sold.

33
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What happens to revenue if price rises with elastic demand?

Total revenue decreases.

34
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What happens to revenue if price falls with elastic demand?

Total revenue increases.

35
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What happens to revenue if price rises with inelastic demand?

Total revenue increases.

36
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What happens to revenue if price falls with inelastic demand?

Total revenue decreases.

37
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How do price and revenue move under elastic demand?

In opposite directions.

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How do price and revenue move under inelastic demand?

In the same direction.

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What happens to revenue along a unit-elastic demand curve?

It remains constant when price changes.

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How should a business increase revenue with elastic demand?

Lower its price.

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How should a business increase revenue with inelastic demand?

Raise its price.

42
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Where is demand elastic on a straight-line demand curve?

On the upper portion.

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Where is demand inelastic on a straight-line demand curve

On the lower portion.

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Where is demand unit elastic on a straight-line demand curve?

At the midpoint.

45
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Where is total revenue maximized on a straight-line demand curve?

At the midpoint, where Ed = 1.

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What happens to revenue as price falls along a straight-line demand curve?

It first increases, reaches a maximum, then decreases.

47
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Why might movie theatres charge high popcorn prices?

Limited alternatives can make demand relatively inelastic.

48
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What is price elasticity of supply?

How responsive quantity supplied is to a change in price.

49
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What is the price elasticity of supply formula?

Es = % change in quantity supplied ÷ % change in price.

50
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What does elastic supply mean?

Quantity supplied responds proportionally more than price; Es > 1.

51
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What does inelastic supply mean?

Quantity supplied responds proportionally less than price; Es < 1.

52
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What is unit elastic supply?

Quantity supplied and price change by equal percentages; Es = 1.

53
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What is perfectly inelastic supply?

Quantity supplied does not respond to price changes; Es = 0.

54
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What is perfectly elastic supply?

Quantity supplied is infinitely responsive to price; Es = infinity.

55
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What shape is a perfectly inelastic supply curve?

Vertical.

56
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What shape is a perfectly elastic supply curve?

Horizontal.

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What makes supply more elastic?

Easy, inexpensive, and quick increases in production.

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What makes supply more inelastic?

Difficult, expensive, or time-consuming production increases.

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Why is mined gold an example of inelastic supply?

Increasing production is difficult, costly, and time-consuming.

60
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Why are snow-shoveling services an example of elastic supply?

Additional services can be supplied relatively quickly and easily.

61
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How does greater input availability affect supply elasticity?

It makes supply more elastic.

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How does a shorter production time affect supply elasticity?

It makes supply more elastic.

63
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Why do businesses study supply elasticity?

To predict output and price responses and plan production.

64
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What is cross-price elasticity of demand?

How demand for one good responds to a change in another good's price.

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What is the cross-price elasticity formula?

Exy = % change in quantity demanded of X ÷ % change in price of Y.

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What sign indicates substitute goods?

Positive cross-price elasticity.

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What sign indicates complementary goods?

Negative cross-price elasticity.

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What are substitute goods?

Products consumers can use in place of one another.

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What are complementary goods?

Products commonly used together.

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What happens to demand for a substitute when another good's price rises?

Demand for the substitute increases.

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What happens to demand for a complement when another good's price rises?

Demand for the complement decreases.

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What happens to a substitute's demand curve when demand increases?

It shifts right.

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What happens to a complement's demand curve when demand decreases?

It shifts left.

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What does a larger positive cross-price elasticity indicate?

The goods are closer substitutes.

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What does a larger absolute negative cross-price elasticity indicate?

A stronger complementary relationship.

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What does cross-price elasticity of zero suggest?

The goods are unrelated or have little relationship.

77
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What is income elasticity of demand?

How responsive demand is to a change in consumer income.

78
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What is the income elasticity formula?

Ey = % change in quantity demanded ÷ % change in income.

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What sign of income elasticity indicates a normal good?

Positive.

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What sign of income elasticity indicates an inferior good?

Negative.

81
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What is a normal good?

A good whose demand increases when income increases.

82
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What is an inferior good?

A good whose demand decreases when income increases.

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How does rising income shift demand for normal goods?

To the right.

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How does rising income shift demand for inferior goods?

To the left.

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What is income-inelastic demand for a normal good?

Income elasticity between 0 and 1; typically a necessity.

86
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What is income-elastic demand for a normal good?

Income elasticity greater than 1; typically a luxury.

87
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How do necessities respond to rising income?

Quantity demanded rises proportionally less than income.

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How do luxuries respond to rising income?

Quantity demanded rises proportionally more than income.

89
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What is tax incidence?

The division of a tax burden between buyers and sellers.

90
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What determines tax incidence?

The relative price elasticities of demand and supply.

91
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Who bears more tax when demand is relatively inelastic?

Buyers.

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Who bears more tax when supply is relatively inelastic?

Sellers.

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Who bears more tax when demand is more elastic than supply?

Sellers.

94
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Who bears more tax when supply is more elastic than demand?

Buyers.

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Who bears all the tax when demand is perfectly inelastic?

Buyers.

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Who bears all the tax when demand is perfectly elastic?

Sellers.

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Who bears all the tax when supply is perfectly inelastic?

Sellers.

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Who bears all the tax when supply is perfectly elastic?

Buyers.

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Why might governments tax goods with inelastic demand and supply?

Quantity traded falls less, potentially generating greater tax revenue.