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short range forecast
1 year, generally less than 3 months
medium range forecast
3 months to 3 years
long range forecast
over 3 years
step 1 of forecasting
determine the use of the forecast
step 2 of forecasting
select the items to be forecasted
step 3 of forecasting
determine the time horizon of the forecast
step 4 of forecasting
select the forecasting model(s)
step 5 of forecasting
gather the data needed to make the forecast
step 6 of forecasting
make the forecast
step 7 of forecasting
validate and implement the result
the quantitative model
the seven steps in forecasting
the qualitative method
jury of executive opinion, delphi method, sales force composite, market survey
jury of executive opinion
pool opinions of high-level experts or managers
delphi method
panel of experts, queried iteratively
sales force composite
estimates from individual salespersons are reviewed for reasonableness the aggregated
market survey
ask the customer about future purchasing plans
timer series forecasting
set of evenly spaced numerical data and forecasted on past data
what is the key to success
great products
product strategy options
differentiation, low cost, rapid response
concept
ideas from many sources
feasibility
does firm have ability to carry out idea
requirments
customer _____ to win orders
functional specification
how the product will work
product specifications and manufacturability
how the product will be made
design review
are these product specifications the best way to meet customer requirments
test market
does product meet customer expectations
introduction to marketing
training promotion and channel decisions
evaluation
was it a success
quality function deployment (QFD)
determine what will satisfy customer and translate those desires into a target design
house of quality
utilizing planning matrix to relate customer wants to how the firm is going to meet those wants
additive manufacturing
nickname for 3D printing
step 1 of house of quality
customer
step 2 of house of quality
enginering parameters
step 3 of house of quality
translation between steps 1 and 2
step 4 of house of quality
define limitations (interrelationships)
step 5 of house of quality
compare competitors
step 6 of house of quality
what is the target
step 7 of house of quality
evaluate
life cycle assessment
a formal evaluation of the environmental impact of a product
group technology
family of products put into one location
product life-cycle management (PLM)
integrated software that brings together most if not all elements of product design and manufacture
eastern (japanese) quality
an operations managers objective is to build a total quality management system that identifies and satisfies customer needs
western (american) quality
the totality of features and characteristics of a product or service that bears on its ability to satisfy stated needs or wants
user based
better performance, more features
manufacturing based
conformance to standards, making it right the first time
product based
precise and measurable attributes of the product
appraisal costs
evaluating products, parts, and services
prevention costs
reducing the potential for defects
internal failure costs
producing defective parts or service before delivery
external failure costs
defects discovered after delivery
total quality management (TQM)
every person in the business is responsible for the quality of
concept 1 of tqm
continuous improvement
concept 2 of tqm
six sigma
concept 3 of tqm
employee empowerment
concept 4 of tqm
just in time
concept 6 of tqm
taguchi concepts
concept 6 of tqm
knowledge of tqm tools
continuous improvement
never ending process of continuous improvement
other name for continuous improvement
Kiazen
six sigma
comprehensive system for achieving and sustaining business success
dmaic approach
define, measure, analyze, improves, controls
six sigma defines
the projects purpose, scope, and outputs, then identifies the required process information keeping in mind the customer’s definition of quality
six sigma measures
the process and collects data
six sigma analyzes
the data, ensuring repeatability and reproducibility
six signma controls
the new process to make sure performance levels are maintained
quality circles
group of employees who meet regularly to solve problems
benchmarking
comparing a factor of your business to the best in the world
just in time
pull system of production scheduling including supply management
tqm tools for generating ideas
check sheet, scatter diagram, cause and effect diagram
other names for tqm cause and effect diagram
fishbone and ishikawa
tqm tools to organize the data
pareto chart and flowchart
tqm tools for identifying problems
histogram and statistical process control chart
poka-yoke
foolproof devices or techniques designed to pass only acceptable products
objective of process strategy
to create a process to produce offerings that meet customer requirements within cost and other managerial constraints
five basic strategies
process focus, repetitive focus, product focus, mass customization, mass personalization
product focus
low variety high volume; paper
process focus
high variety low volume; surgery room or hospital
repetitive focus
a lot of the same thing; automotive manufacturing
mass customization
high variety high volume; school bus
mass personalization
changing something to fit someone’s specific needs; fashion