Mass Media and Filipino Cultural Behavior

Vocabulary flashcards based on lecture notes detailing mass media, global influences, Cultural Studies Theory, and Philippine Peace Studies.

Culture

How people think, feel, and act every day, reflecting what they like and how they express themselves.

Mass Media

Channels of communication that reach large, dispersed audiences, including television, radio, newspapers, magazines, film, and the internet.

Production of Cultural Content

A function of mass media involving the creation of cultural materials such as TV shows, music videos, movies, and advertisements.

Promotion and Hype Creation

The mass media process of creating publicity and promoting celebrities, trends, brands, and events across media platforms.

Cultural Unification

The capacity of mass media to offer shared cultural references across diverse groups, such as viral social media trends or blockbuster movies.

Celebrity Culture

The process by which mass media transforms entertainers, athletes, influencers, and ordinary individuals into pop icons through constant exposure.

Branding

The media process of constructing a public image or story that audiences follow and support over time.

Cultural Globalization

The spread of ideas, values, and lifestyles across national borders through media forms such as film, television, music, and print.

Cultural Studies Theory

A analytical framework for evaluating media and films beyond surface meanings to understand how they shape and reflect societal values, power structures, and identities.

Media as an Ideological Tool

A Cultural Studies concept viewing media as a powerful mechanism that disseminates values and beliefs to maintain social hierarchies.

Queer Coding

The portrayal of LGBTQ+ characters using implicit stereotypes, such as being overly comic or emotional, rather than providing authentic representation.

Encoding/Decoding

Stuart Hall's theory stating that media producers create ('encode') messages, which audiences interpret ('decode') in varying ways based on their individual backgrounds.

Dominant Reading

An audience reception outcome where the viewer fully accepts the media producer's intended message.

Negotiated Reading

An audience reception outcome where the viewer agrees with parts of a media message but questions or resists other aspects.

Oppositional Reading

An audience reception outcome where the viewer entirely rejects the media producer's intended message.

Media Ownership and Political Economy

An area of Cultural Studies examining how media ownership by large corporations dictates which stories are told and influences overall culture.

Subcultures and Counter-Hegemony

The usage of non-mainstream media, such as independent films, to challenge dominant societal narratives and give voice to marginalized groups.

Media Imperialism

The process through which Western media heavily influences global culture and local media practices.

Interpellation

A concept by Louis Althusser describing how media 'call out' to individuals, shaping their self-perception and assigning them social roles.

Representation Theory

Stuart Hall's concept explaining that media actively construct meaning through image selection, shaping real-world understandings of social groups.

Philippine Peace Studies

An interdisciplinary field that examines the root causes of conflict and promotes justice, harmony, and sustainable peace in society.

Peace Journalism

A form of journalism that covers the full context of a situation, including underlying causes and peaceful resolution efforts.

Conflict Journalism

A form of journalism that focuses primarily on sensationalizing violence, drama, and villains, contributing to fear and division.