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Attitudes
evaluations of people, things, and ideas; feelings often influenced by our beliefs that predispose us to respond in a particular way to objects, people, and events
What do Attitudes consist of?
affect(emotion), cognition(thought) and behavior
Foot in the Door Phenomena
tendency for people who have first agreed to a small request to comply later with a larger request
Cognitive Dissonance
The discomfort caused by performing an action that is contrary to logic or rational beliefs—> can result in changing one’s attitudes
Attribution Theory
The theory that we explain someone’s behavior by crediting either the situation or the persons disposition
Dispositional Attribution
attribute the behavior to a person’s stable and enduring traits
Situational Attribution
attribute it to the situation
Fundamental Attribution Error
The tendency for observers when analyzing others’ behavior and underestimate the impact of the situation
Factors that Affect Attribution
culture, whose behavior, exceptions, attributions matter
Peripheral Route Persuasion
occurs when people are influenced by attention-getting cues, such as a speaker’s attractiveness
Central Route Persuasion
occurs when interested people’s thinking is influenced by considering evidence and reasoning
Conformity
adjusting our behavior or thinking to coincide with a group standard
Private Acceptance
conforming our of a genuine belief that they are right
Public Compliance
conforming without necessarily believing they are right
Normative Social Influence
influence resulting from a person’s desire to gain approval of avoid disapproval
Informational Social Influence
influence resulting from a person’s willingness to accept others’ opinions about reality
Social Contagion
when a person does something like yawn, scratch, or cough, shortly after another person will do the same
Social Loafing
tendency for people in a group to exert less effort when pooling their efforts towards a common goal than when individually accountable
Social Facilitation
In the presence of others, improved performance on a simple or well-learned task vs. worsened performance on difficult tasks
Deindividuation
the loss of self-awareness or self-restraint occurring in group situations that foster arousal and anonymity
Group Polarization
enhancements of a group’s prevailing inclinations through discussion within the group
Group Think
mode of thinking that occurs when the desire for harmony in a decision-making group overrides the appraisal of alternatives