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What is price elasicity demand
It is the percentage change in quantity demand due to a percentage change in price. It is how responsive consumer demand is to changes in price
PeD formula
%Change in QD/%Change in P
When is PeD elastic
When PeD>1
When is PeD inelastic
When PeD<1
When is PeD neither elastic or inelastic
PeD=1
Why do we ignore the signs on the PeD
We ignore the signs because elastic means a greater than proportion of response

What is PeD shown on the graph
PeD= -infinity

What is the PeD shown by this graph
PeD=-1

What is the PeD shown by this graph
PeD=0

What is the PeD shown by this graph
PeD< -1

What is the PeD shown by this graph
PeD> -1
What are the factors affecting PeD
Substitutes
Proportion of income
Luxury vs necessity
Addictiveness
Time to respond
What is substitutes
The number of close substitutes available for a product e.g.
What is proportion of income
How much of the consumers income is spent on the good
What is luxury vs necessity
Whether the good is considered a necessity or a luxury
What is addictiveness
Whether the product causes habitual consumption
What is time to respond
The length of time following a price change