mass comm newspapers

how newspapers make money

– advertisements

– sales of newspapers (subscriptions and newsstand “box” sales

– obituaries

National advertisements

national chains advertising in local papers

Local Advertisements

Local businesses’ ads in local papers

display advertisements

type of local ads that appear alongside regular content

classified ads

– ads for regular people (like selling houses or garage sales

– take up entire pages

– cash cows for local papers

– now replaced by craigslist, facebook marketplace, ect because those are free to make

sunday

biggest newspaper, most ads, most sales (other than on black friday) because people didn’t have work

include college sports and house hunting stuff

friday

movies and entertainment; theaters advertise

saturday

car sales, high school football scores

beat

particular area of news that a reporter most follows (ex: police, courthouse, entertainment, lifestyle, religion, politics, sports

police “beat"

– Check official records at

the police station

– Listen to police scanner (radio or online)

– Filter tips

– Interview police offers, witnesses and others

– Hang around

reporter prerequisites

– What does a journalist have to sell

1. A sense of what is news

2. The ability to gather information and

present it in a timely manner

3. Integrity/credibility

Interviews, observation, and research

3 ways reporters get info

those who read newspapers…

make more money than those who dont

causes of newspaper decline

advertising (or lack thereof) because when newspapers moved online they didn’t know how to take ads with them

what will replace newspapers?

nothing, they will just change delivery method

newspaper owners response to decline

laying off staff, selling offices

promising signs

– good papers have expanded reach

– price is not an issue

– NPR model

– rise of news apps

who, what, when, where, (less emphasis) how and why

6 news elements