graphic design and illustration

graphic design

Visual presentation of information

goal

The communication of a specific message to a specific group of people. The success of a design is measured by how well that message is conveyed.

Three historical changes that created the high demand for this industry

Printing press, industrial, revolution, and travel

symbols

Convey information or ideas for all languages

logos and trademarks

symbols that represent the company or it’s product gain meaning through effective advertising

Typography

The arrangement and appearance of letters

layout

A blue print for work in print to hold the viewers attention

word and image

Blending verbal language and visual representation to expand meaning

Motion and interactivity

art that can be manipulated or relies on physical movement