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Alliteration
The repetition of the same sound or letter at the beginning of consecutive words or syllables.
Allusion
An indirect reference, often to another text or an historic event.
Analogy
An extended comparison between two seemingly dissimilar things.
Anaphora
The repetition of words at the beginning of successive clauses.
Anecdote
A short account of an interesting event.
Antecedent
The noun to which a later pronoun refers.
Aphorism
A short, astute statement of a general truth.
Archaic diction
The use of words common to an earlier time period; antiquated language.
Asyndeton
Leaving out conjunctions between words, phrases, clauses.
Attitude
The speaker’s position on a subject as revealed through his or her tone.
Audience
One’s listener or readership; those to whom a speech or piece of writing is addressed.
Authority
A reliable, respected source—someone with knowledge.
Bias
Prejudice or predisposition toward one side of a subject or issue.
Colloquial/ism
An informal or conversational use of language.
Common ground
Shared beliefs, values, or positions.
Complex sentence
A sentence that includes one independent clause and at least one dependent clause.
Concession
A reluctant acknowledgment or yielding.
Connotation
That which is implied by a word, as opposed to the word’s literal meaning (see denotation).
Coordination
Grammatical equivalence between parts of a sentence, often through a coordinating conjunction such as and, or but.
Context
The factors around the text at its inception, including the time, place, history, etc.
Counterargument
A challenge to a position; an opposing argument.
Declarative sentence
A sentence that makes a statement.
Deduction
Reasoning from general to specific.
Denotation
The literal meaning of a word; its dictionary definition.
Diction
Word choice.
Ethos
A Greek term referring to the character of a person; one of Aristotle’s three rhetorical appeals.
Exigence
The moment or event that motivates the speaker to write or speak about an issue, topic, or situation.
Figurative language
The use of tropes or figures of speech; going beyond literal meaning to achieve literary effect.
Figure of speech
An expression that strives for literary effect rather than conveying a literal meaning.
Hyperbole
Exaggeration for the purpose of emphasis.
Imagery
Vivid use of language that evokes a reader’s senses (sight, smell, taste, touch, hearing).
Imperative sentence
A sentence that requests or commands.
Induction
Reasoning from specific to general.
Irony
A contradiction between what is said and what is meant; incongruity between action and result.
Juxtaposition
Placement of two things side by side for emphasis.
Logos
A Greek term that means 'word'; an appeal to logic.
Metaphor
A figure of speech or trope through which one thing is spoken of as though it were something else.
Metonymy
Use of an aspect of something to represent the whole.
Oxymoron
A figure of speech that combines two contradictory terms.
Paradox
A statement that seems contradictory but is actually true.
Parallelism
The repetition of similar grammatical or syntactical patterns.
Parody
A piece that imitates and exaggerates the prominent features of another; used for comic effect or ridicule.
Pathos
A Greek term that refers to suffering but has come to be associated with broader appeals to emotion.
Persona
The speaker, voice, or character assumed by the author of a piece of writing.
Personification
Assigning lifelike characteristics to inanimate objects.
Polysyndeton
The deliberate use of a series of conjunctions.
Propaganda
A negative term for writing designed to sway opinion rather than present information.
Purpose
One’s intention or objective in a speech or piece of writing.
Refute
To discredit an argument, particularly a counterargument.
Rhetoric
The study of effective, persuasive language use.
Rhetorical modes
Patterns of organization developed to achieve a specific purpose.
Rhetorical question
A question asked more to produce an effect than to summon an answer.
Satire
An ironic, sarcastic, or witty composition that claims to argue for something, but actually argues against it.
Scheme
A pattern of words or sentence construction used for rhetorical effect.
Sentence patterns
The arrangement of independent and dependent clauses into known sentence constructions.
Simile
A figure of speech that uses 'like' or 'as' to compare two things.
Simple sentence
A statement containing a subject and predicate; an independent clause.
Speaker
A term used for the author, speaker, or the person whose perspective is being advanced.
Straw man
A logical fallacy that involves the creation of an easily refutable position.
Style
The distinctive quality of speech or writing created by the selection and arrangement of words.
Subordinate clause
Created by a subordinating conjunction, a clause that modifies an independent clause.
Subordination
The dependence of one syntactic element on another in a sentence.
Syntax
Sentence structure.
Synthesize
Combining or bringing together two or more elements to produce something more complex.
Thesis
The central idea in a work to which all parts of the work refer.
Thesis statement
A statement of the central idea in a work, may be explicit or implicit.
Tone
The speaker’s attitude toward the subject or audience.
Topic sentence
A sentence that announces the paragraph’s idea and often unites it with the work’s thesis.
Understatement
Lack of emphasis in a statement or point; restraint in language.
Voice
In grammar, a term for the relationship between a verb and a noun (active or passive voice).