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The six levels of Bloom’s Taxonomy (lowest to highest)
remember, understand, apply, analyze, evaluate, and create
What does AMPS (framework for performing data analytics) stand for?
Ask the question, Master the data, Perform the analysis, Share the story
Share the Story: one way to communicate would be through the use of:
visualizations
a graphical summary of various measures tracked by a company
dashboard
if it is a one-time analytics, the results might be _______
static
if the analytics need to be done daily, weekly, or continuously, perhaps a graph or chart that is more _________ updating on a continuous basis might be the appropriate way to communicate results
dynamic
What type of question is predicting whether a company will go bankrupt in the coming two years?
Will it happen in the future? Is it forecastable?
What type of question is finding the detail to more clearly understand why net income is decreasing when revenues are increasing?
why did it happen? what are the root causes of past results?
what visualization type is most appropriate for evaluating the relationships between values?
scatterplot
which of the following software tools specialize in data visualizations?
Power BI and Tableau
Planning the way to interact with GenAI products is generally called:
prompt engineering
Datasets that are too large and complex for businesses’ existing systems (traditional capabilities) to capture, store, manage, and analyze
Big Data
The Four Vs of Big Data:
volume, variety, velocity, and veracity
What does Volume mean in Big Data?
the amount of data
variety
different forms of data: structured, unstructured, and semi-structed data
velocity
the speed that the data is being generated
Veracity is the underlying quality of the data. We define it in terms of:
whether the data is truthful, accurate, and worthy of trust
What would be most likely to be disclosed in an 8-K filing to the U.S. Securities and Exchange Commission (SEC)?
change in auditors
which system would be used to manage the hiring process for all potential employees?
human resource management system
the biggest difference between a 10-K and 10-Q is:
the frequency of disclosure
what type of data can be used to help evaluate trends with sales and competing products?
product reviews
Whereas _______ would generally be considered to be structured data, _______ would generally be considered to be unstructured data.
financial statements, product reviews
An announcement of a new CEO would most likely be reported on which SEC form?
8-K
There are really very few opportunities to have a question-and-answer session with the CEO of a company and have it recorded for others to use. What provides details of the CEO interactive question-and-answer session and is available to all interested parties?
conference call transcripts
the moral responsibility associated with gathering, protecting, and using data is called:
data ethics
name 3 nonaccounting data sources
economic data, stock prices, earnings forecasts
What is Categorical data?
Data represented by categories or groups such as sales versus returns
What is numerical data?
meaningful numbers such as transaction amounts, net income, or age
what is nominal data?
categorical data that cannot be ranked
what is ordinal data?
categorical data that can be ranked or sorted
An example of ordinal data:
gold, silver, bronze
an example of interval data:
Fahrenheit temperature or SAT Scores
an example of ratio data:
sales, net income, height
What is a data dictionary?
a centralized repository containing information about data
What does a data dictionary describe?
each field’s name, data type, size, definition, and related info
What are the three basic components of relational database?
tables, fields, and records
What is a field?
a column containing descriptive info about observations
what is a record?
a row representing a unique instance in a table
what is a primary key?
a unique identifier for each record in a table
what is a foreign key?
a field used to create a relationship or link between tables
why use related tables?
to reduce redundancy and inefficiency in stored data
what is an update anomaly?
a problem caused when repeated data must be updated in multiple places
what is an insert anomaly?
a problem where data cannot be added without adding unrelated information
what is a delete anomaly?
a problem where deleting data unintentionally removes other needed information
how can relational databases improve internal controls?
they reduce redundancy, improve security, and help enforce data-entry controls
what are the three parts of faithful representation?
free from error, complete, and neutral
What does SQL SELECT do?
specifies the data or fields you want to retrieve
What does SQL FROM do?
specifies the table the data comes from
What does SQL WHERE do?
specifies conditions that determine which records are returned
what SQL command adds records?
INSERT
what SQL command changes existing records?
UPDATE
WHAT SQL command removes records?
DELETE
what SQL joins are listed in the review?
inner, left, right, and outer joins
what question does descriptive analytics answer?
what happened? What is happening?
what question does diagnostic analytics answer?
why did it happen?
what question does predictive analytics answer?
will it happen in the future?
what question does prescriptive analytics answer?
what should we do based on what we expect will happen?
what does descriptive analytics do?
characterizes, summarizes, and organizes data to facilitate understanding
examples of descriptive analytics?
counts, totals, averages, minimums, maximums, etc
what are ratio analytics used for?
calculating financial ratios for comparison
What does diagnostic analytics investigate?
the underlying causes of events or results
what is an anomaly or outlier?
An unusual or unexpected result or transaction
what is drill-down analytics?
examining underlying data at different levels to uncover details
what is variance analysis used for?
Identifying differences between actual results and expectations
What is Benford’s Law used for?
identifying potential fraud or irregular transactions
What are PivotTables used for in diagnostic analytics?
cross-tabulation to uncover patterns and relationships
What can correlation/regression examine?
relationships between variables
What is hypothesis testing used for?
Testing whether differences or relationships are statistically supported.
what does predictive analytics provide?
foresight by using historical patterns to assess future likelihood
What does prescriptive analytics identify?
the best possible options given constraints or changing conditions
what is sensitivity analysis?
evaluating outcomes when inputs are uncertain or changed
what is capital budgeting?
Evaluating future cash flows using techniques such as NPV and IRR
What is marginal/incremental analysis?
determining the change in profit from the next unit or decision
what is Goal Seek?
finding what input is needed to reach a desired output
what is what-if scenario analysis?
analyzing potential future outcomes under different scenarios
what does SQL stand for?
Structured Query Language
Which SQL statement is used to insert new data in a database?
INSERT INTO
With SQL, how do you select a column named "FirstName" from a table named "Persons"?
SELECT FIrstName FROM Persons
with SQL, how do you select all the columns from a table named “Persons”?
SELECT * FROM Persons
With SQL, how do you select all the records from a table named "Persons" where the value of the column "FirstName" starts with an "a"?
SELECT * FROM Persons WHERE FirstName LIKE 'a%'
TRUE OR FALSE: (SQL) The OR operator displays a record if ANY conditions listed are true. The AND operator displays a record if ALL of the conditions listed are true
true
Which SQL statement is used to return only different values?
SELECT DISTINCT
Which SQL keyboard is used to sort the result-set? (SQL)
ORDER BY
what is the most common type of join? (SQL)
inner join
which operator is used to select values within a range? (SQL)
BETWEEN
TRUE OR FALSE: the NOT NULL constraint enforces a column to not accept NULL values (SQL)
true
Which operator is used to search for a specified pattern in a column? (SQL)
LIKE
Which SQL statement is used to create a database table called 'Customers'? (SQL)
CREATE TABLE Customers