Mass Comm Chapter 5 Quiz

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Last updated 9:17 PM on 10/6/26
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23 Terms

1
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The Beginning of the Modern Press

  • First English-language newspaper: Curanto, Amsterdam (1618)

  • British Colonial Government attempted to control print media

  • Media dynasties in American colonies - Ben Franklin


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The Penny Press: Newspapers for the people

  • First penny press newspaper was The Sun published on Benjamin Day, 1833

  • Steam Engine led to mass creation and distribution


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A Different Kind of Journalism

  • facts over opinion

  • not controlled by political parties

  • independent voices

  • represented people as equals


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A Modern Demographic Society

  • 1830s: period of intense growth

  • Influence of press on democracy and economy

  • Spreading literacy


5
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New Readers: Immigrants and Women

  • Use of illustrations, comic strips, and color comics

  • Use of women’s pages and romantic fiction

  • Ex: Nellie Bly’s insider report on the corrupt system of a New York women’s asylum


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Joseph Pulitzer and the New York World

  • “if it bleeds, it leads!”

  • big headlines

  • presented news like a story


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The Era of Yellow Journalism



  • Hearst v.s. Pulitzer (yellow kid comics)

  • William Randolph Hearst was trained under Joseph Pulitzer in The New York World then bought The New York Journal to challenge him, starting their comic war

  • sensationalism: loud headers and cartoons


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Photojournalism

the use of photographs to portray the news in print

  • halftone: an image where photographs where photographs are produced as a series of dots that appear in shades of gray on the printed page


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Mathew Brady and Photojournalism

  • Civil War photography


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Magazines and the News: The Muckrakers

social activist articles/magazine/publications

Earliest examples of investigative journalism

  • Samuel S. McClure — McClure’s Magazine

  • Lincoln Steffens — Government Corruption

  • Ida Tarbell — Standard Oil


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Time Life

  • Owned Life, Time, and Fortune magazines

    • Photography in Life and Fortune magazines done by Margaret Bourke-White

  • Purchased by Meredith Corp. in 2017


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National and Metropolitan Newspapers

  1. The Wall Street Journal

  2. USA Today; News McNuggets

  3. The New York Times

  4. The Washington Post

  5. The Los Angeles Times


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The Wall Street Journal

Second largest circulation of any American newspaper


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USA Today; News McNuggets

  • Struggle with existence


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The New York Times

largest circulating newspaper in America

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Washington Post

Broke the Watergate Scandal: the systematic sabotage and cover-up of the Democratic presidential candidates by the White House

  • Inspired a generation of journalists in the 1970s


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The Los Angeles Times

Largest newspaper on he west coast

  • Has conflict with Disney


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Community press

def: weekly and daily newspapers serving communities or suburbs instead of an entire metropolitan

  • Consists of communities of place, ethnicity, faith, ideas or interests

  • Published news that readers can’t get anywhere else


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Radio News

  • In 1938, American journalists in Europe began reporting on the rise of Nazi Germany

  • Edward R. Murrow built a team of inside men reporters


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TV News

Began with coverage of 1940 Republican National Convention

NBC’s Meet the Press: 1947-present

  • The longest running show on TV

  • one-on-one interviews with political figures and members of the press

CBS’s See It Now: 1951-58

  • See It Now, documentary with Edward R. Murrow that brought an end to the “Red Scare” in 1954


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US History:

  • Presidential Election of 1960, first live debate

  • Moon Landing 1969 - 93% of tv, 650 million worldwide

  • Vietnam War - first broadcasted US battle (radio-dominated)


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Berhert Gans’s Eight Journalistic Values

  1. Ethnocentrism: the idea the US is better than everywhere else

  2. Altruistic Democracy: politicians should serve the public good

  3. Responsible capitalism: competition is good for everyone

  4. Small-town pastoralism: nostalgia for rural society

  5. Individualism: the idea that one person can make a difference

  6. Moderatism: the value of moderation, not extremism

  7. Social Order: the value of a return or elimination of disorder

  8. Leadership: the actions and values of leaders often exaggerated


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Objectivity

def: “View from nowhere” reporting convention

  • Placing reporter between extremes, “netiher-nor” positions

  • Balanced and unbiased

  • Claim that no bias gives them legitimacy