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Heuristic
Mental shortcuts to reduce cognitive workload and increase efficiency even if it may not be accurate
Availability Heuristic
An explanation that comes to mind because it seems more likely that comes from comes from the imaginability of event, easier to think the event could occur regardless of probability
Representative heuristic
Probability judgement based on generalizations from passed experience from misrepresenting chance.
Ex: Gambler’s Fallacy
What is in the dual process model?
Peripheral processing: Takes place outside mind (reliance on heuristics)
Central processing: Takes place inside mind (Deliberation)
How is information processed in preconscious?
Brain directs preconscious stage
Consciousness (mind) takes 500 milliseconds
Brain confabulates (disguises) this gap so we don’t experience it
Information processed preconsciously can come to mind as emotional feelings
Feel before we think
How is information processed in consciousness?
Once we feel then we can reason and rationalize
Brain restricts conscious experience
Prior knowledge and stereotypes to understand world
Political thinking is habitual
Confabulation
An unconscious memory process of brain fabricating details to fill gaps in memory
Cognition
Psychological process in acquiring, organizing, and using knowledge.
Observation > Cognitive processes > Response
Mind meets environment
Affective Intelligence Theory
Uses a dual process model:
Dispositional system
Surveillance system
Dispositional system
Monitors for enthusiasm and anger
Known threats dismissed preconsciously
Peripheral processing, outside awareness
Surveillance system
New, unknown threats invoke anxiety
Consciously process and think about the threat
Central processing, inside mind
How it works?
Preconscious compares new stimulus to existing expectations
If stimulus is incongruent with expectations, anxiety is generated
Leads to active processing of new information
Negative affect motivates people to learn more
Elections
Anxious voters more attentive and informed
Calm voters complacent and pay less attention
Attribution theory
People search for the causes of other’s behaviors, why people do what they do
Fundamental Attribution Error
Emphasis of internal dispositions (traits) rather than situational context for how people behave
Positivity Effect
When we like people, we attribute good behavior to them being a good person and bad behavior to the situation
Negativity Effect
When we dislike people, we attribute bad behavior to them being a bad person and good behavior to the situation
Motivated Reasoning
Motivated reasoning: Find reasons to defend rather than test beliefs
Immediate like/dislike given to info
Maintain tallies towards like or dislike
Initial evaluation effects the subsequent evaluations
No cognitive evaluation like in AIT
Learning something bad about liked candidate will lead to stronger preference towards them
A barrage of negative info might overwhelm previous affect
Survivorship bias
Survivorship bias: A focus on survivors in selection and ignorance of the failures
Ex: WW2 military wanted to add armor to planes to protect them from military fire, the study only focused on the planes that came back to be observed not the ones shot down
Personality
Personality: A collection or system of our traits, for consistent patterns of behavior
Affects all of our other thought processes (that’s why its at forefront of political being)
Affects political behavior nonconsciously
Theories of Personality
Psychoanalytic
Trait-based
Motivation
Mainly used to study political leaders
Psychoanalytic Theory
Freud
Emphasis of unconscious and conscious operations being a small part of the mind
Behavior is the result of attempts to satisfy desires and unconscious efforts to suppress pursuit of satisfaction
Id (pleasure principle)
Instinctual drive, sexual and aggressive desire
Passions
Ego (reality principle)
Moderates Id and reality of social world
Reason
Ego tries to please both Id and Superego causing anxiety
To protect ego people use repression, projection, rationalization, and denial
Superego (conscience)
Social norms
Learned from parents and other authorities
Psychobiography
Look for consistent patterns of behavior that can be explained by psychoanalysis theory
Formative years as standard (mommy and daddy issues shape Id)
Sense of conscience and obligation
Why is psychoanalytic approach not used?
Not falsifiable, cannot be proven untrue since focus on unconscious which is unobservable
Trait-based Theories
Traits determine how people respond to environment
Big Five Traits
Big Five Traits
A taxonomy of traits from high to low
Emotional stability (Calm/secure to insecure/nervous)
Extraversion (Sociable/outgoing to reserved/aloof)
Agreeableness (Trusting/helpful to cynical/uncooperative)
Openness (Curiosity/broad interests to conventional/practical)
Conscientiousness (Organized/hard working to unreliable/careless)
Myers-Briggs Type Indicator (MBTI)
MBTI related to Big Five
Not reliable or valid b/c self reported
Motives Theories
Motives are parts of personality concerned with goals
Big Three Motives
Big Three Motives
Need for power
Need for affiliation intimacy
Need for achievement
High need in achievement
Prefer some risk, but not too much
Enjoys takes they are personally responsible for
Prefers tasks w/ feedback on performance
High need in power
Want to have an impact on people by influencing behavior
Controlling situations or controlling people
High need for intimacy
Want warm and close relationships
Want to establish and maintain positive relations w/ people
Spends time thinking about relationships
Feel more pleasant when around people
Aristotle’s Taxonomy of Regimes
Created a taxonomy of regimes based on how many rule and how virtuous that rule is

Aristotle’s Ideas
Psychology is to politics, as biology is to medicine
Knowledge of psychology is needed to practice politics
Collective judgement by many
Rule by democracy
Reject’s Plato’s objective truth
Plato’s Ideas
Only some can reach truth over opinion
Can be trained as philosopher kings
Rule by best
Others are angrily defensive over beliefs
Motivated reasoning today
Categorization
Categorize things to simplify our environment to focus on important parts
Stereotypes
Assimilation effects
Contrast effects
Stereotypes
Beliefs about people in certain social groups/categories
Assimilation effects
When info is similar to what is expected, info is perceived to be more similar than it is
Contrast effects
When info is dissimilar from expectation, it is perceived to be more dissimilar than it actually is
James Madison
We all have diverse interests and pursuit of self-interest, thus conflict
“If men were angels, no government would be necessary”
David Hume
Reason ought to be the slave of the passions
Reason should help us reach goals dictated by passions
Premodern Conceptions
Time was cyclical like cycles (days, seasons, lives)
Revolutions were completed circles
A belief in fate with natural order and destiny
Inherently traditionalist and honors elders (b/c they have seen more cycles)
Human nature being fixed
Enlightenment Conceptions
Time is a linear progression
Darwin for evolution
Marx for march to communism
Premodern Mental States
Conflict between reason (mind) and emotion (body)
Enlightenment Mental States
There is still reason and emotion, adds interests
Self or public
Moves us to action
Links a means and end w/ motive
May not realize what interests are, false consciousness
Enlightenment Promise
Progress would diminish emotion
Equality and democracy would make world peace and self-government
Public opinion has incoherent ideology, reliance of heuristics, and influenced by elites
Fear emotions of the public to be responsible in governance
Tocqueville
Believed human imagination was engine of history
Democracy is best for diffusion of ideas
Free press, and public education enable progress
Technology like phones and Internet are fruits of imagination and levelers to power
Independent variable (X)
The variable that does the affecting (cause)
Dependent variable (Y)
The variable that is affected (outcome)
Covariation
Relationship of the movement between two variables
Positive Covariance= move in same direction
Negative Covariance= move in opposite directions
Social Identity
Self-conception of the groups we belong to (in-group vs out-groups).
Ex: Nationalism, prejudice, genocide, war, terrorism
In groups vs out groups
Favor in groups and discriminate against outgroups to validate our self-identity
Automaticity
Most action precedes thinking (moving hand away from stove)
Why have consciousness?
Error correcting space: Fixes to automatic actions that no longer work and need a different solution
Procedural memory
Learned routines
Inaccessible to conscious awareness
Riding a bike
Political thinking can be like riding a bike if it becomes routine and habitual (unconscious)
People tend not to be good at introspection
Conscious memory
Working (short-term) memory: What we are actively thinking about
Declarative (long-term) memory: Semantic and Episodic memory
Semantic memory
Factual knowledge
Ex: DC is capital of USA
Episodic memory
Personal experience
Ex: 8th grade trip to DC
Attitudes
Attitudes: Combination of cognition and emotion
Accessible to thinker (top of mind)
Subject to change
Implicit Attitudes
Attitudes not available to conscious introspection
Implicit Attitude Test
Familiar tasks take less time than novel tasks
Goal to ID in group and out group bias
IAT has no more insight than explicit bias measures
Rational updating
Assuming voters were rational w/ negative info they would have lower opinion of candidate (opposite for positive info)
Reliability
Is the measure stable and consistent
Validity
The method measures what it is supposed to measure (dependent var.)
Cognitive Dissonance
We like our beliefs to align w/ external world
Cognitive dissonance: When behavior or information does not align with our beliefs
Responses to Cognitive Dissonance
Selective exposure to information that is agreement
Selective attention/retention of what is relevant/consistent
Selective interpretations information/behavior that is inconsistent
Traits
Predispositions to think/feel/act in a similar manner to various stimuli