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Self-serving bias
is the tendency to attribute positive outcomes to one's own actions while attributing negative outcomes to external factors.
Attribution theory-
is a psychological framework that explains how individuals interpret and understand the causes of their own and others' behaviors and outcomes.
Internal (dispositional) vs. External (situational)
where internal factors relate to personal traits and characteristics, while external factors focus on situational influences.
Fundamental attribution error
is the tendency to overemphasize internal characteristics and underestimate situational factors when explaining others' behaviors.
Self-fulfilling prophecy
is a psychological phenomenon where an individual's expectations about another person or event lead to the fulfillment of those expectations, often influencing behaviors and outcomes.
Central and peripheral route of persuasion
refers to the two pathways through which persuasive messages can lead to attitude changes: the central route, which involves careful and thoughtful consideration of the arguments presented, and the peripheral route, which relies on superficial cues and emotional appeals.
Group polarization
is the tendency for a group's prevailing attitudes to become more extreme after group discussions, leading to riskier or more conservative decisions.
Cultural norms
are the shared expectations and rules that guide behavior within a society or group, influencing individuals' actions and perceptions.
Outgroup homogeneity bias
the cognitive tendency to view members of one's own group (in-group) as diverse individuals, while perceiving members of outside groups (out-groups) as more similar or uniform
Zimbardo (roles)
people quickly conform to social roles and expected behaviors (e.g., guard vs. prisoner), even when these contradict moral principles.
Social reciprocity norm
a universal social rule requiring people to return favors, gifts, or kindness in kind
Stereotype
a generalized, often oversimplified, and fixed belief about a specific group of people, influencing expectations regarding their personality, ability, or behavior
Collectivism
a social, cultural, or political ideology that prioritizes group goals, cohesion, and welfare over individual interests
Normative social influence
a type of conformity driven by the desire to be liked, accepted, or to avoid social disapproval, often leading to public compliance rather than private acceptance
Milgram obedience experiment
a high majority of people (65%) would obey an authority figure's orders to administer seemingly dangerous electric shocks to another person