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What kind of game is Fortnite?
Multiplayer battleground/Battle royale
Who produces Fortnite?
Epic Games
How much of Fortnite’s audience are male?
78%
How much of Fortnite’s audience are female?
22%
How much of Fortnite’s audience are 10-25 years old?
53%
How much of Fortnite’s audience are in full time employment?
42%
How does Fortnite target a younger audience?
unrealistic violence, cartoon-style graphics and emphasis on construction as much as killing
How does Fortnite appeal to women?
The popularity of ‘Twitch Girls’
How does Fortnite appeal to teenage audiences with less income?
It is free
What is Fortnite’s genre hybrid supposed to be a combination of?
Minecraft and PUBG
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