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Memory
The processes involved in retaining, retrieving, and using information about stimuli and other similar things after the original information is no longer present.
e.g. Images, events, ideas, and skills
Memory (con’t)
It has to do with the past affecting the present and the future
Remembering
“Bringing back” or recollection of the elements or parts of a whole memory.
Sensory memory
The (brief) retention of the effects of sensory stimulation
e.g. A face illuminated by a flash
Sensory memory (con’t)
It’s the brief persistence of the image, which is one of the things that makes it possible to perceive movies
Short-term memory
Information that stays in our memory for brief periods, about 10 - 30 seconds, if we fail to constantly rehearse it
e.g Rehearsing someone’s phone number in your head before writing it down
Short-term memory’s capacity
5 - 9 items (7, plus or minus 2)
Working memory
A limited-capacity system for temporary storage and manipulation of information for complex tasks
e.g. Comprehension, learning, and reasoning.
Long-term memory
Storing information for long periods, which can extend from minutes to a lifetime
Episodic memories
Memories for events, like“episodes” of your life
e.g. What you did last weekend, what happened on April 23rd, 2025
Procedural memories
Memories for physical actions
e.g. How to ride a bike or play the piano
Semantic memories
Memories for facts
e.g. State capitals
The modal model of memory
The model proposed by Atkinson and Shiffrin describing memory as a mechanism that involves processing information through a series of stages, including short-term memory and long-term memory.

The modal model of memory (con’t)
Information is put into sensory memory and is held for a fraction of a second
Most of this information is quickly passed to short-term memory, which has a capacity for 5-7 items and holds them for 15-20 seconds (but is sometimes rehearsed)
Info can be sent to long-term memory to be held for longer periods, or sent back to short-term memory to be recalled
Structural features
Types of memory indicated by boxes in models of memory
e.g. Sensory memory, short-term memory, and long-term memory in the Modal model
Control processes
Active and dynamic processes that the person can control and that may differ from one task to another.
e.g. Rehearsal, mnemonic devices
Rehearsal
The process of repeating a stimulus over and over, usually to remember it, and keeps it active in short-term memory.
Encoding
Storing and transferring information in long-term memory
Persistence of vision
The continued perception of light for a fraction of a second after the original light stimulus has been extinguished.
e.g. Perceiving a trail of light from a moving sparkler is caused by the persistence of vision.
Whole report method
A procedure used in George Sperling’s experiment on the properties of the visual icon, in which participants were instructed to report all of the stimuli they saw in a brief presentation.
Whole report method (con’t)
Participants were asked to report as many letters as possible from the entire 12-letter display; they were able to report 4.5 out of the 12 letters, on average.

Partial report method
A procedure used in Sperling’s experiment on the properties of the visual icon, in which participants were instructed to report only some of the stimuli in a briefly presented display, indicated by a tone telling them which row to report
Partial report method (con’t)
As the tones were presented immediately after the letters were turned off, the participant’s attention was directed to whatever trace remained in the participant’s mind after the letters were turned off.
Delayed partial report method
A procedure used in Sperling’s experiment on the properties of the visual icon, in which the letters were flashed on and off, and then the cue tone was presented after a short delay
Delayed partial report method’s result
When the cue tones were delayed for 1 second after the flash, participants were able to report only slightly more than one letter in a row
Decays
The process by which information is lost from memory due to the passage of time and/or lack of rehersal
Iconic memory/ visual memory
Brief sensory memory for visual stimuli that lasts for a fraction of a second after a stimulus is extinguished.
Iconic memory/ visual memory (con’t)
It corresponds to the sensory memory stage of the modal model of memory
Echoic memory
Brief sensory memory for auditory stimuli that lasts for a few seconds after a stimulus is extinguished.
e.g. When you hear someone say something that you fail to understand at first and say “What?”, but you “hear” (comprehend) it in your mind (even before the person can repeat what was said)
Recall
When subjects are asked to report stimuli they have previously seen or heard
Digit span
The number of digits a person can remember.
Digit span (con’t)
It’s used as a measure of the capacity of short-term memory.
Change detection
Detecting differences between pictures or displays that are presented one after another.
Chunking
Increasing memory’s capacity by combining small units into larger ones
e.g. When individual words are combined into a meaningful sentence
Mnemonics
Any memory strategy or technique that improves encoding, retention, and/or retrieval of information
Story mnemonic
A memory strategy that puts random items into a meaningful order within a story that can then be more easily remembered.
e.g. Arranging a sentence such as The sleek car drove past a towering tree where a playful dog rested beside a leather boot when trying to remember the words car, leather, towering, dog, boot, sleek, playful, tree
Chunk
A collection of elements that are strongly associated with each other but weakly associated with elements in other chunks.
e.g. The word playful is strongly associated with the word dog but is not as strongly associated with other words, such as car or tree.
Chunk (con’t)
Is used in connection with the idea of chunking in memory
Chunking and capacity
Arranging the words to form a meaningful sentence so that the words become more strongly associated with one another increases the memory span from 5-8 words to 20+ words
Phonological loop
The part of working memory that holds and processes verbal and auditory information.
The phonological loop’s components
Phonological store
Articulatory rehearsal process
Phonological store
A component of the phonological loop of working memory that holds a limited amount of verbal and auditory information for a few seconds.
Articulatory rehearsal process
A rehearsal process involved in working memory that keeps items in the phonological store from decaying.
Visuospatial sketchpad
The part of working memory that holds and processes visual and spatial information.
Central executive
The ‘control center’ of working memory that pulls information and coordinates the activity of the phonological loop and the visuospatial sketchpad by focusing on specific parts of a task and deciding how to divide attention between different tasks
Central executive (con’t)
Is related to executive attention
The phonological similarity effect
An effect that occurs when letters or words that sound similar are confused.
e.g. T and P are two similar-sounding letters that could be confused.
Word length effect
The notion that it’s more difficult to remember a list of long words than a list of short words, as longer words need more time to pronounce and rehearse
Articulatory suppression
Interference and reduction of memory with the operation of the phonological loop that occurs when a person repeats an irrelevant word as it reduces the ability to remember a list of words and eliminates the word length effect
E.g. “The” while carrying out a task that requires the phonological loop.
Visual imagery
A type of mental imagery involving vision, in which an image is experienced in the absence of a visual stimulus.
Mental rotation
Rotating an image of an object in the mind.
Perseveration
Difficulty in switching from one behaviour to another, and can hinder a person’s ability to solve problems that require flexible thinking.
Perseveration (con’t)
It’s observed in cases in which the prefrontal cortex has been damaged.
Episodic buffer
A “backup” store that communicates with both long-term memory and the components of working memory proposed by Baddley
Episodic buffer (con’t)
It holds information longer and has greater capacity than the phonological loop or visuospatial sketch pad.
Delayed-response task
A task in which information is provided, a delay is imposed, and then memory is tested.
Delayed-response task (con’t)
This task has been used to study short-term memory by testing monkeys’ ability to hold information about the location of a food reward during a delay.
Delay and memory
If memory is successful following a brief delay, the person remembers what has happened
Activity-silent working memory
Short-term changes in neural network connectivity that’s been hypothesized as a mechanism for holding information in working memory.

Reading span test
A test carried out by Meredyth Daneman and Patricia Carpenter in 1980 to measure reading span.
Reading span
A measure used by Daneman and Carpenter to determine individual differences in working memory
Reading spans (con’t)
It’s the number of 13 to 16-word sentences that a person can read and then correctly remember the last words of all of the sentences.
The benefits of working memory in regards to everyday life
Better academic performance
Higher likelihood of graduating from high school
Better control of emotions
Higher creativity
Memory and parts of the brain
Damage to parts of the brain impacts either a patient’s short or long-term memory, while leaving the other type of memory unaffected
e.g. Damage to the Hippocampus can inhibit a patient’s ability to form long-term memories, but they can still form short-term memories