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ad hominem
attacks person rather than arg, used to avoid answering the arg
subdivision of ad hominem: poisoning the well
direct attack on trustworthiness/integrity of person (opp), person does so by using unfavorable label
subdivision of ad hominem: tu quoque
accusing someone else of which you’ve been accused of yourself
ad verecundiam
appeal to authority of which authority is illegitimate
ex. scientists say . . .
ad baculum
with a stick; using threat in place of an arg; force rather than reason
ad misercurdiam
appeal to pity; not out of good, reasoned arg, but b/c feel sorry for them
ex. my dog died i cant do another thing today
ad ignominiam
appeal to shame; using emotion in place of arg
ex. you? a lawyer?
ad populum
to the ppl; person should/n’t do something simply b/c other ppl are/not doing it
subdivision of ad populum: snob appeal
uses status of particular group in place of arg
ex. cigars! not for everybody! (special/elite to use)
subdivision of ad populum: the big lie
appeal to group identity (person already belongs)
ex. my ppl are doing it so it must be right
ad ignorantiam
to ignorance; idea must be true b/c we don’t know that it isnt true
ex. must be intell life bc no one has proved theres not
exigency
attempt to cause someone to take a certain action based on fake time limitations
repetition
replaces rational arg w/rep of claim
ex. say it enough times ppl will believe (jingles)
transfer
taking values and feeling abt one thing and connect to something else; superficially similar; linked by physical prox.
ex. humor, vivacious content
appeal to novelty
assuming w/o compelling evidence; anything newer is better