INTRO TO MMA MODULE 4

Desktop Publishing

is the use of the

computer and software to create visual

displays of ideas and information.

Desktop publishing documents

may be

for desktop or commercial printing or

electronic distribution including PDF, slide

shows, email newsletters, and the Web.

Microsoft Word or MS Word

is considered as a high-end

program in the world of word

processing, but only low-end as far as

digital desktop publishing is concerned.

It is quite useful in creating standard

print documents, such as business

letter.

Microsoft Publisher or MS Publisher

is amid-range DTP program. It is

designed to be used by those with limited DTP

skills.

Extensive templates are provided, allowing you

to choose one that most closely meets your

needs.

It is important to know that not all professional

printing services accept Publisher documents.

Adobe InDesign

It was developed as a replacement for PageMaker (which was acquired from Aldus in 1994).

is considered as high-end desktop publishing application with advanced features not found in software such as Publisher.

It requires a sophisticated user with more highly developed skill. An understanding of typography, color, design rules, and professional printing requirements is necessary to fully utilize this product’s capabilities.

QuarkXPress

high-end DTP program

For a number of years , professional designers have preferred this software over Pagemaker. With the introduction of InDesign, however, the field have been leveled between the two.

Orientation

is the vertical or horizontal position in which a page is printed.

Portrait Orientation

is a page design in which the shortest side is the top of the page.

Landscape Orientation

is a page design in which the longest side is the top of the page

Facing pages

is a DTP term indicating that there are right and left sides. Their headers/ footers will also be reversed so that the page numbers appear on the opposite side.

Gutter

is the inside margin of a document with facing pages. It is slightly wider than the outside margin to allow binding space.

Recto Pages

are the odd-numbered pages in a document with facing pages.

Verso Pages

are the even-numbered pages in a document with facing pages.

Booklet

consists of two “pages” printed on a single sheet of paper.

Paper

Part of the planning process includes a decision about the size and type of the paper used. Cost and even mailing requirements have to be factored into the decision.

Paper Size

businesses stock three basic sizes: letter, legal and ledger. These are often called American sizes because they are based upon measurement in inches.

European paper sizes are based upon metric measurements that results in slight differences between the two.

Tabloid or Ledger size

paper is often used to create newsletters because it is actually two letter size pages in width. This makes it easy to fold and is often less expensive than using another binding option with letter size paper.

Trim Size

Once the document is printed, it can be cut to a specific size which is called the

Paper Types

has distinct purpose determined by its weight and quality.

Newsprint paper

is low quality and inexpensive.

Bond paper

is usually used in a photocopier or a personal printer.

Book paper

is a better quality than bond paper.

Text paper

is very high quality print.

Dot Gain

is the amount of ink that spreads out on a sheet of paper as it is printed.

High-quality paper

absorbs less ink, so there is less dot gain and a crispier look to the print.

Low-quality paper

absorbs ink, readily increasing the dot gain.

Paper Weight

Also known as paper density and s a term used in the pulp and paper industry and also for fabric industry to denote a measure of mass of the product per unit of area for a type of fabric, paper or paperboard.

grams per square meter (g/m2),

Two ways of expressing weight are commonly used: Expressed in

Paper Density

is also known as grammage. This is the measure used in most parts of the world.

Basis Weight

Expressed in terms of the mass (expressed as weight) per number of sheets, it is known as

Caliper

also known as Paper Thickness, is a common measurement specified and required for certain printing applications.

Z Fold

divides a page into thirds, with print on one side.

Tri Fold

is much like a Z fold but with both sides containing print.

Gatefold & Half Fold & Accordion fold

divides a page into fourths.

Saddle stitch

places staples in the middle of folded pages, creating a booklet.

Spiral stitch

can use metal coils or plastic combs that loop around the outside of the pages, allowing them to lie flat when open.

Perfect Binding

glues the edges, forming a book (such as found in a paperback).