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Sources of Intuition Overestimation
Hindsight bias, Overconfidence, Tendency to perceive patterns in random events
Hindsight bias
I knew it all along phenomenon; the tendency to believe, after learning an outcome, that one would have foreseen it
Overconfidence
We think we know more than we do
Tendency to perceive patterns in random events
Post truth
Describing a modern culture where peoples emotions and personal beliefs often override their acceptance of objective facts
False news
Misinformation fed to us intentionally
Repetition
Statements become more believable when they are repeated
Availability of powerful examples
Vivid images of death
Group identity & Echo chamber of the like minded
Social identities matter in groups, read news sources that affirm our views and demonize news sources that do not
Scientific Method
The process of testing ideas about the world
Theory
Explanation using an integrated set of principles that organized observations and predicts behaviors or events
Hypothesis
Testable prediction, often implied by a theory
Operational definition
Carefully worded statement of the exact procedures (operations) used in a research study
Replication
Repeating the essence of a research study, usually with different participants in different situations, to see whether the basic finding extends to other participants and circumstances
A good theory
Effectively organizes a range of self reports and observations
Leads to clear predictions that anyone can use to check the theory
Often stimulates research
May be replicated
Descriptive research
a systematic, objective observation of people
Descriptive research goal
Its goal is to provide a clear, accurate picture of people's behaviors, thoughts, and attributes
Case study
Examines one individual in depth, Provides fruitful ideas, Cannot be used to generalize conclusions
Naturalistic observation
Records behavior in natural environment, Describes but does not explain behavior, Can be revealing
Survey
A descriptive technique for obtaining the self reported attitudes or behaviors of a group, usually by questioning a representative, random sample of that group
Wording effect
Random sampling
Uses random sampling of the population for the best results
Correlation Research Strategy
An observation that two traits or attributes are related to each other (that is, they are “co”-related
Positive correlation (between 0 and +1.00)
Indicates a direct relationship: two things increase together or decrease together
Negative correlation (between 0 and -1.00)
Indicates an inverse relationship: as one thing increases, the other decreases
Correlation coefficient
Provides a statistical measure of how closely two things vary together and how well one predicts the other
Scatter plots show patterns of correlation
Correlations can range from +1.00 (scores on one measure increase in direct proportion to scores on another measure) to 0.00 (no relationship) to -1.00 (scores on one measure decrease precisely as scores rise on the other)
What is the relationship between correlation and causation?
Correlation does not prove causation
Experimentation Research Strategy
Researchers can focus on the possible effects of one or more factors in several ways
What are the two groups in an experiment?
Experimental and control
Double blind procedure
Neither those in the study nor those collecting the data know which group is receiving the treatment
What does a double blind procedure allow for?
Treatments actual effects can be separated from potential placebo effect
Placebo effect
Effect involves results caused by expectations alone
What are the three variables in an experiment?
Independent, Dependent, Confounding

Independent variable
Factor that is manipulated; the variable whose effect is being studied
Dependent variable
Factor that is measured; the variable that may change when the independent variable is manipulated
Confounding variable
Factor other than the independent variable that might produce an effect
Experiment purpose
Test theoretical principles; do not re-create exact everyday life behaviors
Resulting principles
Help can explain everyday behavior, not specific findings
Psychological science
Focuses primarily on seeking general principles that help explain many behaviors and less on particular behaviors
Mode
most frequently occurring scores in a distribution
Mean
average; can be distorted by atypical scores
Median
middle score in a distribution; half the scores are above it, and half are below it
When is an observed difference significant?
When sample averages are reliable and the difference between them is relatively large the difference has statistical significance, meaning that it is probably not due to chance variation between the samples
The normal curve
Bell Curve
