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Empirical methods
Research based on observation and evidence rather than intuition.
Hindsight bias
Believing an outcome was predictable after it has occurred.
I knew it all along phenomenon
Another name for hindsight bias.
Confirmation bias
Seeking evidence that supports existing beliefs while ignoring contradictory evidence.
Overconfidence
Overestimating the accuracy of our knowledge or judgments.
Scientific attitude
Curiosity, skepticism, and humility when evaluating evidence.
Curiosity
Desire to explore and understand the world.
Skepticism
Questioning claims and requiring evidence before accepting them.
Humility
Recognizing that our beliefs may be wrong.
Critical thinking
Evaluating evidence and assumptions rather than automatically accepting conclusions.
Theory
An explanation that organizes observations and predicts behaviors or events.
Hypothesis
A testable prediction based on a theory.
Falsifiability
The possibility that evidence could prove a hypothesis wrong.
Operational definition
A precise description of how variables are measured or manipulated.
Replication
Repeating a study to see whether its findings can be reproduced.
Case study
In-depth investigation of one person or a small group.
Naturalistic observation
Observing behavior in a natural setting without interference.
Survey - CORRELATION
Collecting self-reported information through questions.
Sampling bias
When a sample does not accurately represent the population.
Population
The entire group researchers want to study.
Sample
A smaller group selected from a population.
Random sample
A sample in which every population member has an equal chance of selection.
Representative sample
A sample that accurately reflects the population.
Generalizability
How well findings apply to a larger population.
Large sample size
Reduces sampling error and generally improves representativeness.
Experiment
A research method that manipulates variables to test cause and effect.
Experimental group
Group exposed to the treatment or independent variable.
Control group
Group not exposed to the treatment; used for comparison.
Random assignment
Placing participants into groups by chance to reduce preexisting differences.
Independent variable (IV)
Variable deliberately manipulated by the researcher.
Dependent variable (DV)
Variable measured to determine the effect of the IV.
Confounding variable
Outside factor that may influence the DV and distort results.
Participant bias
Participants change their behavior because they know they are being studied.
Social desirability bias
Responding in ways that seem socially acceptable rather than truthfully.
Experimenter bias
Researcher's expectations unintentionally influence results.
Placebo effect
Changes caused by expectations rather than an active treatment.
Placebo
Inactive treatment resembling the real treatment.
Single-blind procedure
Participants do not know whether they receive the treatment or placebo.
Double-blind procedure
Neither participants nor interacting researchers know group assignments.
Random sampling vs. random assignment
Sampling selects participants; assignment places them into experimental groups.
Correlational study (SURVEY)
Examines relationships between variables without manipulating them.
Correlation
A relationship between two variables.
Correlation coefficient (r)
Number from −1 to +1 indicating relationship strength and direction.
Positive correlation
Two variables tend to increase or decrease together.
Negative correlation
One variable increases as the other decreases.
Zero correlation
No linear relationship between two variables.
Strong correlation
Correlation coefficient close to −1 or +1.
Weak correlation
Correlation coefficient close to 0.
Scatterplot
Graph of points showing the relationship between two variables.
Correlation vs. causation
A relationship does not prove that one variable causes another.
Third-variable problem
An outside variable may explain a correlation.
Illusory correlation
Perceiving a relationship between variables when none exists.
Regression toward the mean
Extreme results tend to become less extreme when measured again.
Peer review
Experts evaluate research before publication.
Replication crisis
Difficulty reproducing findings from previous studies.
Preregistration
Recording hypotheses and methods before collecting data.
Transparency
Openly reporting research methods, data, and results.
Statistical significance
Evidence that a result is unlikely under the null hypothesis.
p ≤ .05
statistically significant
p>0.5
NOT significant
Generalizability in research
Whether findings apply beyond the original participants.
Representative participants
Participants who reflect the characteristics of the target population.
Experimental methods
Methods that manipulate variables to investigate cause and effect.
Nonexperimental methods
Methods that observe or measure without manipulating variables (correlation/survey, naturalistic obs, case study)
Descriptive research
Research that describes behavior without establishing causation.
Correlational research
Research examining associations between variables.
Informed consent
Participants receive study information and voluntarily agree to participate.
Confidentiality
Protecting participants' private information.
Debriefing
Explaining a study's purpose and any deception afterward.
Protection from harm
Researchers must minimize physical and psychological risks.
Right to withdraw
Participants may leave a study without penalty.
Institutional Review Board (IRB)
Committee that reviews research to protect participants.
Self-report bias
Inaccuracies arising when participants describe their own behavior.
Wording effects
Question phrasing influences participants' answers.
Order effects
The sequence of questions or tasks influences responses.
Volunteer bias
Volunteers may differ systematically from nonvolunteers.
Participant expectancy
Participants' expectations influence their behavior or responses.
Researcher expectancy
Researchers' expectations influence observations or treatment.
Demand characteristics
Clues that reveal what researchers expect from participants.
Experimenter effects
Changes in results caused by researcher behavior or expectations.
Validity
Extent to which a study measures what it intends to measure.
Reliability
Consistency of measurements or results.
Positive scatterplot
Points generally rise from left to right.
Negative scatterplot
Points generally fall from left to right.
No-correlation scatterplot
Points show no clear upward or downward pattern.
Correlation-causation fallacy
Incorrectly assuming correlation proves causation.
Extraneous variable
Any outside factor that could influence the dependent variable.
Control variables
Factors kept constant to reduce alternative explanations.
Experimental validity
How accurately an experiment tests its intended cause-and-effect relationship.
Internal validity
Confidence that the IV caused changes in the DV.
External validity
Extent to which results generalize to other people or settings.
Experimental design
Plan for manipulating, controlling, and measuring variables.
Quantitative research
Research using numerical measurements and statistical analysis.
Qualitative research
Research using nonnumerical information such as interviews and observations.
Mixed-methods research
Combines quantitative and qualitative approaches.
Theory testing
Using evidence to evaluate predictions derived from an explanation.
Ethical principles
Rules designed to protect participants' rights and well-being.
Voluntary participation
Participation freely chosen without coercion.
Deception
Misleading participants about aspects of a study when ethically justified.
Anonymity
Participants' identities cannot be linked to their responses.