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Attribution Theory
Explaining behavior by crediting either the situation (situational attribution) or the person’s traits (dispositional attribution).
Fundamental Attribution Error (FAE)
Overestimating personality and underestimating situation.
Self-Serving Bias
Success = personal credit; failure = blame the situation.
Attitude
Feelings based on beliefs that guide behavior.
Peripheral Route Persuasion
Emotional/visual appeal (celebrity, attractiveness).
Central Route Persuasion
Logical evidence and reasoning.
Foot-in-the-Door Phenomenon
Small agreement → larger agreement later.
Role-Playing
Acting a role can shape beliefs (Zimbardo Prison Study).
Cognitive Dissonance Theory (Festinger)
We change our attitudes to reduce tension when actions and beliefs conflict.
Conformity
Adjusting behavior/thought to match others.
Normative Social Influence
Conform to gain approval.
Informational Social Influence
Conform because others seem correct.
Asch Experiment
People gave wrong answers to fit in with group.
Obedience
Following authority.
Milgram Experiment
“Teacher” shocked “learner” when ordered — majority obeyed.
Social Facilitation
Better on easy tasks, worse on hard tasks with audience.
Social Loafing
Less effort in group projects.
Deindividuation
Loss of self-awareness/restraint in groups (mobs).
Group Polarization
Like-minded discussion strengthens opinions.
Groupthink (Janis)
Desire for harmony overrides realistic analysis.
Minority Influence
One consistent voice can sway majority.
Social vs Personal Control
External influence vs self-control.
Prejudice
Negative attitude toward a group.
Discrimination
Negative behavior toward a group.
Stereotype
Generalized belief about a group.
Implicit Bias
Automatic prejudice we may not realize.
Ingroup/Outgroup
“Us” vs “Them.”
Ingroup Bias
Favor own group.
Scapegoat Theory
Blaming others provides outlet for anger.
Just-World Phenomenon
Belief that world is fair; victims “get what they deserve.”
Other-Race Effect
Better recognition for own-race faces.
Aggression
Behavior intended to harm physically or verbally.
Biological Influences
Influences on aggression include genetic (twin studies), neural (amygdala, frontal lobe), and biochemical (testosterone, alcohol).
Frustration-Aggression Principle
Blocking goals → anger → aggression.
Learning Aggression
Observation/modeling (Bandura Bobo Doll).
Media Violence Effect
Repeated exposure desensitizes and increases aggression.
Proximity
Closeness increases liking.
Mere Exposure Effect
Repeated exposure breeds liking.
Physical Attractiveness
Major factor in first impressions.
Similarity
Shared interests/values increase attraction.
Passionate Love
Arousal + intense absorption.
Companionate Love
Deep affectionate attachment.
Equity
Give/take balance = happier relationship.
Self-Disclosure
Sharing personal info builds intimacy.
Altruism
Unselfish concern for others.
Bystander Effect
Less likely to help when others present (Kitty Genovese).
Social Exchange Theory
Help if benefits outweigh costs.
Reciprocity Norm
Help those who help you.
Social Responsibility Norm
Help those who depend on you.
Conflict
Perceived incompatibility of goals/actions.
Social Trap
Pursuing self-interest → mutual harm.
Mirror-Image Perceptions
Each side sees itself as moral, the other as evil.
GRIT (Osgood)
Gradual reciprocal steps to reduce tension between groups/nations.