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key assumptions of cognitive approach
human behaviour caused by thoughts (internal mental processes)
IMP similar to how computers process information
schemas are mental shortcuts + building blocks of thought, if schema is irrational it leads to faulty thinking
only study humans
scientific methods useful, but must use inference
human IMP best represented by theoretical models
schema
mental framework to organise information
helpful for processing information without getting overwhelmed with individual pieces of information
computer analogy
human information processing similar to a computer
receives input, processes information, outputs information
gives cognitive approach structure. makes easier to understand human thinking
theoretical models
represent human thought processes (e.g. multistore model of memory)
must use inference as thoughts cannot be directly observed