GTA general (game cover)

Which uses and gratifications can be applied

• Escapism - you have a chance to become a criminal without real-life consequences

• Identity - females are given a choice of characters and may relate to one of them

What enigma is created

Audiences begin to question how the characters act in the game’s narrative → who are they? What crimes do they commit and why? do they work together?

What does ‘grand’ mean in the title

• connotes big or expensive → potential large map and expensive in game items

What does ‘theft’ mean in the title

• action

What does auto mean in the title

• connotes racing and winning, as well as being expensive → attracts people who like driving

describe the title (meaning, overall effect of name)

• means to steal a car, reflecting crime, masculinity, and the action-adventure gene

• overall effect - people will want to buy the game solely based on the title as it appeals to people who like games → target audience of males 18-30

• title conforms to stereotypical male and targets what they like

describe the font

• large font size - producers want consumers to recognise the brand, looking centrally and then naturally to the surroundings

• Sans serif font → has a modern look, which is easier to read → masculine font as it is blocky

How are most photos taken

• close up → rugged → gives viewers a close up feel of what to expect in the game

what is the producers aims with this cover

• seeks to represent masculinity as men are the target audience → use of cars, guns, and women will help the game reach its target audience

Describe the props

• gun → violence → man has to be powerful

• car → excitement and freedom → represents the lifestyle portrayed in the game

• woman → allure and attraction → emphasises the game's appeal to male players.

describe the use of purple, green, blue, black and yellow

all are mainly bright and bold colours

• purple - wealth, power, corruption

• green - money, wealth, greed, jealousy

• blue - freedom, confidence

• black - death, violence, danger (guns)

• yellow - happiness, sunshine/ heat, betrayal

colours help imply the nature of the game - it installs positive and negative values

how is the colour pink shown in this cover

• pink - love, girls, innocence

• cover only contains a small bit of pink → connotates females as the minority → pushed to the side