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Memory
the means by which we retain and draw on our past experiences to use that information in the present or the dynamic mechanisms associated with storing, retaining and retrieving information about past experiences
Encoding
Processes used to store information in memory
Storage
Processes used to maintain information in memory
Retrieval
Processes used to get information back out of memory
Recall
You have to generate an answer
Free recall
Anything you can remember no particular order
Serial recall
remember order as well as item names (more difficult)
Cued Recall
Some clue is given to trigger recall (ex. paired associations)
Recognition
Don't need to generate an answer
Explicit Memory
Involves conscious recollection - participant knows they are trying to recollect
Implicit Memory
Requires participants to complete a task and their performance indicates memory
Procedural Memory
Knowing how to do something (resistant to forgetting); ex. riding a bike
Declarative Memory
Memory for facts or events (more prone to forgetting)

Atkinson-Shiffon (1968) Model
Stages of Memory; how we process explicit memories

Sensory Memory
Large Capacity but persists for only a very short period of time, pushed out by new info but can be stored longer through memory repetition
Whole report procedure
Part of Sperling’s experiment set up to test iconic memory; 1st scenario where participants were shown images for less than a second then asked how many letters they could remember (~50% avg)
Partial Report Procedure
Part of Sperling’s experiment set up to test iconic memory; 2nd scenario where participants underwent the same experiment but were asked to remember letters from the top, middle, or bottom rows according to a tone they heard (~100% avg)
Sperling’s Experiment Findings
Demonstrated that our sensory memory holds a great deal of info very briefly, ½ a second, and defined 2 types of sensory memory (iconic and ecoic)
Iconic Memory
Fleeting sensory memory of visual stimuli
Ecoic Memory
Fleeting sensory memory of auditory stimuli (like your memory after someone reads out a list of numbers)
Two Track Memory Processing

Short Term Memory
Takes in info from sensory memory (through attention) and long term memory (through recall); capacity of (7 ± 2) items, short duration but effortful processing strategies can increase effective capacity
Miller’s Magic Number 7
The number of items which can be stored in our short term memory
Baddley’s Working Memory Model
An active desktop where your brain processes info by making sense of a new input and linking it with long-term memories; STM is for more simple tasks + brief storage; WM is for recalling info while manipulating it or completing a secondary task (ex. decision making); WM incorporated STM while completing other processes

Craik & Lockhart’s Levels of Processing Model
Shallow processing: (physical) encodes on a very basic level such as a word’s letters or sounds
Deep processing: (elaboration) encodes semantically based on meaning of words (using a word in a sentence)
Idea that the deeper (more meaningful) the processing → the better retention
Emotions and Memory
Emotional/stressful events can form indelible memories bc hormones are triggered → provokes the amygdala to boost activity in memory forming areas
Flashbulb Memory
A clear memory of an emotionally significant moment/event
Chunking
Increases memory/digit span; By grouping numbers together you are able to store more info in the short term memory
Mood-Congruent Memory
A kind of state dependent memory; the tendency to recall experiences that are consistent with one’s current good or bad mood
Anterograde Amnesia
The inability to learn new explicit info after trauma (Patient H.M.; Clive Wearing) ex. Dory
Retrograde Amnesia
Inability to retrieve explicit info learned prior to trauma; temporally graded (memory for old info typically intact, more recent info more vulnerable)
Decay theory
Forgetting; memory weakens if you don’t have to remember (passage of time without using memory makes you forget)
Proactive Interference
Old memories interfere with recall of newer info
Retroactive Interference
New memories interfere with recall of older info
Long Term Potentiation
An increase in a cell’s firing potential after brief, rapid stimulation - neural basis for learning and memory
Memory Consolidation
The neural storage of a long term memory
Priming
The activation, often unconsciously, of particular associations in memory (rabbit → hare/hair)
Context Dependent Memory
Putting yourself back in the context where you experienced something can prime your memory retrieval
State Dependent Memory
What we learn in one state may be more easily recalled when we are again in that state (ex. drunk vs. sober; mania)
Serial Position Effect
Our tendency to recall the best and last (recency effect) and first (primary effect) items in a list
Digit Span
A standard cognitive assessment that measures short-term verbal memory and working memory capacity (see/hear numbers and must repeat them back in order)
Bahrick’s Research on Very Long Term Memory
Tested long term memory using old yearbook photos; 392 ex-high school students took 4 different memory tests:
— Free recall of the names (15 years = 60% ; 30 years = 30% accuracy)
— A photo recognition test (48 years = 40%)
— A name recognition test (48 years = 80%)
— A name and photo matching test (34 years = 90%)
Tests of Implicit Memory
Stem completion, word fragment completion
Morris, Bransford, and Franks (1977)
Criticized LOP Model; Two processing tasks: semantic vs. rhyme; found memory performance also depends on the match between encoding processes and type of test (match of encoding and test results in better memory)
Brooks Interference Study (1968)
Brooks asked participants to perform a primary task that involved either spatial visualization or verbal processing, then were prompted to either verbally say yes/no or point to yes/no; Found pointing (a spatial response) severely disrupted the performance of the spatial imagery task, but had little effect on the verbal task; Likewise speaking an oral response (a verbal output) disrupted the verbal memory task more than it disrupted the spatial visualization task
Doing tasks of the same modality causes major interference while mixing modalities is less disruptive
Extraordinary memories
Mnemonist: “S” memory expert who could remember long lists and passages with ease and repeat back lists of 70-80 words or numbers months or years later; had sensory synesthesia
Toscanini: conductor with incredible memory that allowed him to memorize roughly 250 symphonic works and 100 operas note-for-note
Sensory Synesthesia
Condition where people have unusual, and usually involuntary associations between different sensory modalities or representations; ability to improve memory, often used by Mnemonists
Roger Shephard (1967)
Image recognition of 612 objects after a certain amount of time; Very good recognition initially, decreased later on; showed memory capacity much larger than previously known
Ebbinghaus forgetting curve
A mathematical model that describes the exponential loss of newly learned information over time when there is no attempt to retain it; ran experiment that found while immediate recall had ~100% accuracy, it fell by over 50% within an hour of learning
Penny Example
Many people can’t identify which example is right because they never encoded the info in the first place; only need to recognize it
Encoding specificity effect
Your ability to remember a stimulus depends on the similarity between the way a stimulus is processed at encoding and the way it is processed when tested (Tulving & Thompson, 1971)
Spacing Effect
The tendency for distributed study or practice to yield better long-term retention than is achieved through massed study or practice
Factors that improve memory
Spacing effect, organization, matching learning and testing
Testing effect
Repeated self-testing, an effective way to distribute practice and better retain information
Godden & Baddeley (1975) Scuba Study
Tested whether word memory is better on the surface or while scuba diving; Found greater recall when learning and testing contexts are the same
Nelson study of "lost" memories
Conducted a paired associations test and brought subjects back after a month → if they forgot a pairing, they would either relearn their original pairing or learn a new pairing; Found that relearning had better results than new pairing, suggesting that even if you struggle to retrieve info from the long-term memory, it is still there
Encoding Specificity
Memory recall is most effective when the context, environment, or internal state during retrieval matches the conditions present when the memory was first encoded
Patient H.M.
Hippocampus and medial temporal lobe was removed because of seizures; Unable to learn new information though could recall info from before surgery and working memory was normal; Grew an awareness that something was wrong
Clive Wearing
Damage to left and right temporal lobe, as well as frontal lobe; Experienced total anterograde amnesia as well as much retrograde amnesia; Wrote in a diary and could only remember the current moment and his wife
Mirror image reading study
Test on individuals with Severe Anterograde Amnesia; Experiment included 50% repeated words across 4 days (Non-repeated words: implicit; Repeated words: implicit + explicit)
For new words, Normals and Amnesics improved about the same (implicit only)
For old words, Normals were better than amnesics (implicit + explicit).
Loftus’ experiments
1 - see event (car accident, robbery, etc.)
2 – misinformation (usually in a question)
3 - memory test (was memory affected by the misinformation?)
Found that wording could change someone’s perception of the event (ex. hit vs smashed); memory distortion
Role of Hippocampus/Medial Temporal Lobe in Memory
Does not store memory permanently, but is critical for initial coding - bind activity in different parts of the cortex; Once consolidated don’t need hippocampus to retrieve them, but if damages will not be able to encode info (ex. Patient HM)
LEI - Life Events Inventory Garry, Manning, Loftus & Sherman (1996)
Had participants complete LEI and the results showed that when participants imagine events that they said did not happen to them, they are more likely to say they did happen to them
Implanting False Memories
Can be implanted in some people some of the time; Implant false memories by saying that they happened - people believe they remember them because they tried to recall
Childhood (infantile) Amnesia
The common inability of adults to recall specific episodic or autobiographical events from the first three to four years of life