Ofcom Broadcasting Code Flashcards

Flashcards covering key terms and rules from the Ofcom Broadcasting Code.

What is Ofcom?

An organization responsible for setting standards for the content of programs included in television and radio services.

What type of material should not be broadcast according to Rule 1.1?

Material that might seriously impair the physical, mental, or moral development of people under eighteen.

According to Rule 1.7, what should be provided for television programs broadcast before the watershed?

Clear information about content that may distress some children should be given to the audience, if appropriate.

According to Rule 1.11, what should be appropriately limited in programs broadcast before the watershed?

Violence, its after-effects and descriptions of violence should limited

According to Rule 3.2, what type of material must not be included in television and radio programs?

Material which contains hate speech

What are the criteria that Ofcom has taken into account when setting the code?

the degree of harm and offence likely to be caused, the likely size and composition of the potential audience, and the likely expectation of the audience.

What is sponsored programming?

A program that has had some or all of its costs met by a sponsor.

What is a commercial reference?

Any visual or audio reference within programming to a product, service or trademark.

What is product placement?

The inclusion in a program of a product, service, or trademark for a commercial purpose in return for payment or other valuable consideration.

What is ‘residual value’ in the context of product placement?

Any monetary or other economic value in the hands of the relevant provider

Name products with product placement prohibited?

Electronic cigarettes, alcoholic drinks, and foods high in fat, salt, or sugar.

What type of content may not be sponsored?

News and current affairs programmes.

What is the main goal of the commercial communication rules in radio programming

Making sure commercial arrangments are transparent to listeners.

According to 10.1, programming that is subject to, or associated with, a commercial arrangement must be

Appropriately signalled

What information about the serve is provided to users, according to rule 9?

The provider’s name, address, and electronic address as well as Ofcom’s contact information.

According to rule 10, what type of material should not be in any on-demand program serveice?

Material likely to incite hatred.