Chapter 1: New Credit Items and Branding

Vocabulary flashcards covering brand elements, branding, and development criteria from Chapter 1.

Brand

Any distinctive feature, such as a name, term, design, or symbol, that identifies a good or service.

Branding

The process by which companies distinguish their product offering.

Distinctive feature

A characteristic of a brand, exemplified by a name, term, design, or symbol, that identifies a good or service.

Name

One of the distinctive features listed that can identify a good or service as a brand.

Term

A distinctive feature identified in the lecture that serves to distinguish or identify a good or service.

Design

A distinctive brand feature mentioned that identifies a good or service.

Symbol

A distinctive feature cited as an element that identifies a good or service.

Good or service

The offering that a brand's distinctive features (such as a name, term, design, or symbol) identify.

New Credit Items

The subject introduced in Chapter 1 that has different sources and situations for development.

Resources

What companies must have enough of before they develop an item and benefit from it.