Media and advertising

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73 Terms

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broadcast

sent out a programme

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coverage

reporting of an event or a subject

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forecast

a statement of what is likely to happen in a future

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brochure

small book like a magazine, which gives information, often about travel or a company etc.

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booklet

small book, giving information about something

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on behalf of somebody

representing

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subliminal message

not recognized by the concious mind but still having an influence

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make up for something

to compensate for something bad with something good

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glued to a screen

unable to stop looking at a screen

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inane

extremly silly, with no importance

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sensationalize

to present information in a way that makes it shocking or exciting

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political unrest

unstable political situation

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take the blame

be blamed for

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mindless

without mental effort

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play a part

contribute to something

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make something possible

enable, facilitate

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be down with someone

be on a good terms with someone

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be in for something

going to experience or receive something soon

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illiterate

unable to read and write or without sufficient knowledge about a sub

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shorthand writing

fast writing method that uses symboles and lines

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gist

the most important pieces of information about somethig; abstract

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illegible writing

diffucult to read because of being untidy

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unprintable

containing offensive language and therefore not acceptable to print

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oddly enough

something strange but true

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just about

almost, nearly

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badly enough

used to emphasise the feeling of an ambition, a desire

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utter (adj)

complete, absolute

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damning point

point that includes a lot of criticism

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safeguard

a law, rule that is done to protect someone from something

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output

the amount that is produced

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project an image

to represent yourself in a particular way through your speech, behaviour or appearance

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induce

persuade

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blatant

very obvious

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lavish

large in quality and expensive, impresive

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party political broadcast

short tv or radio slot presenting party’s views

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news bulletin

quick news overview

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hype

make someone excited for something

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overhyped

advertised too much, so that it seems better than it really is

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sit about

sit down and do nothing

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amount to something

be equal to; this is

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in some quarters

for some parts of society

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circulation

number of copies that are sold

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a beacon of

a figurative expression for a person, idea, symbol etc. that provides guidance

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headlong

very quickly, without any attention

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fear / scare monger

unnecessarily spreading panic

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stifle

choke, suffocate

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the latest in a long line of

yet another

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a bit rich statement

absurd, ironic, hypocritical statement

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escape the law

avoid legal consequences

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whoddunit

informal name for a mystery novel

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be lost of words

be too shocked to say anything

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snippet of information

small amount of information

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conducive to

providing the right conditions for something

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obituaries

descriptions of the lives of famous people who have just died

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leader / editorial

an article by the newspaper editor

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classified ads

pages of advertisements in different categories

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supplements

separate magazines included with the newspaper

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feature

a set of articles devoted to a particular topic

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agony columns

a section in a newspaper that deals with readers’ private problems

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agony aunt

person, typically a woman, who answers letters in the agony column

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pamphlet

small book with a soft cover dealing with a specific topic, often political

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leaflet / flyer

single sheet giving information about an event, an offert etc.

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prospectus

small book like a magazine, which gives information about a school, collage, company etc.

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manual

book of dedicated instructions how to use something

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book jacket

an outer cover

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foreword

a piece of writing preceiding book’s content

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issue

a single copy of a newspaper

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binder

a hard cover in which paper documents or magazines are stored

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quarterly

a magazine that is published four times a year

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desktop publishing

published using a home computer to design it

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facsimile

an exact copy of something

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give a lowdown on sth

give the most important facts about a person, event etc.

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small print / fine print

agreement details