Sports & Entertainment Marketing Chapter 1 - Mr Brain

Demographics

shared characteristics of a group, such as age, marital status, gender, ethnic background, income level, and education level

Discretionary income

the amount of money individuals have available to spend after paying for the necessities of life and other fixed expenses, such as housing and car payments

Distribution

the locations and methods used to make products available to customers

Entertainment

some type of performance that people are willing to spend their money and spare time watching

Entertainment marketing

influencing how people choose to spend their time and money on entertainment

Gross impression

the number of times per advertisement, game, or show that a product or service is associated with an athlete, team, or entertainer

Marketing

the creation and maintenance of satisfying exchange relationships

Marketing mix

describes how a business blends the four marketing elements of product, distribution, price, and promotion

Price

the amount that customers pay for products

Product

what a business offers customers to satisfy needs

Promotion

ways to make customers aware of products and encourage them to buy

Ratings

the number of viewers a program attracts

Sports marketing

using sports to market products