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exigence
what causes rhetoric to exist; the inciting incident
purpose
what the writer wants to accomplish; sometimes the same as exigence
genre
type of text with specific rules to follow
text
anything with persuasive appeals
SOAPS
Speaker; Occasion; Audience; Purpose; Subject
ethos
appeal to credibility and ethics; trust that the speaker is ethical
logos
appeal to logic and the rational mind
pathos
appeal to emotion; often through word choice
phronesis
credibility and expertise (ethos)
arete
excellence; moral excellence and purity (ethos)
eunoia
good will toward the audience (ethos)
diction
word choice
denotation
literal dictionary meaning of a word
connotation
emotional association of a word
syntax
sentence structure
imagery
language that appeals to the senses; creates pathos
allusion
reference to something familiar or unfamiliar to the audience
enthymeme
belief so deeply felt it is unspoken; assumed and never questioned
unstated argument
an implicit argument
vague pronoun
pronoun whose antecedent is unclear
antecedent
the word a pronoun refers to
active voice
doer then action then receiver; stronger and less wordy
passive voice
receiver then action; can conceal the doer; emphasizes the subject
jargon
confused or unintelligible language of a specific group
slang
informal nonstandard vocabulary peculiar to a particular group
Latinate diction
multisyllabic words; linked to formal situations
Anglo-Saxon diction
monosyllabic words; linked to informal situations
ladder of abstraction
general or abstract terms at the top; concrete terms at the bottom
simple sentence
one independent clause
compound sentence
two independent clauses
complex sentence
one independent clause and at least one subordinate clause
compound-complex sentence
two or more independent clauses and at least one subordinate clause
loose sentence
detail comes at the end of the basic sentence elements; moves quickly
periodic sentence
details come before or in the middle; postpones the main point
scheme
any artful variation from the typical arrangement of words in a sentence
trope
any artful variation from the typical or expected way a word or idea is expressed
parallelism
two or more ideas with a similar function in the same grammatical form
zeugma
one word (usually a verb) governs more than one item in a sentence
antithesis
parallelism used to juxtapose contrasting ideas
antimetabole
words repeated in different grammatical forms
parenthesis
interrupts the flow of a sentence; set-off clause
appositive
two coordinating elements side by side; the second explains or modifies the first
ellipsis
omission of words whose meaning is supplied by context
asyndeton
omission of conjunctions between related clauses
alliteration
repetition of consonant sounds at the beginning or middle of adjacent words
assonance
repetition of vowel sounds in the stressed syllables of adjacent words
anaphora
repetition of the same words at the beginning of successive clauses
epistrophe
repetition of the same words at the end of successive clauses
anadiplosis
repetition of the last word of one clause at the beginning of the next
climax
words or phrases or clauses arranged in order of increasing number or importance
metaphor
implied comparison between two seemingly dissimilar things
simile
explicit comparison using like or as
synecdoche
a part of something used to refer to the whole
metonymy
entity referred to by one of its attributes or associations
personification
inanimate objects given human characteristics
periphrasis
descriptive word or phrase used to refer to a proper name
pun
word that suggests two of its meanings or the meaning of a homonym
anthimeria
one part of speech substituted for another
onomatopoeia
words whose sounds relate to their meaning
hyperbole
overstatement
litotes
understatement
irony
words meant to convey the opposite of their literal meaning
sarcasm
irony with a bitter tone
oxymoron
words with contradictory meanings placed near each other
rhetorical question
question meant to advance an idea and suggest a point rather than get an answer
mnemonic devices
techniques used to memorize speeches without notes
explication
writer's rationale described; facts to opinion; most common form of support
example
real world demonstration of what is being argued
statistics
numbers and figures from research or analysis
definition/classification
gives a new perspective and offers new solutions
anecdote
brief story used to draw a conclusion
analogy
comparing something the audience knows to something unfamiliar
contrasting features
opposite of analogy; shows differences
expert testimony
opinions or theories of a recognized authority
cause and effect
establishes a causal relationship between two factors (if A then B)
hypothetical illustration
fictitious story that exemplifies a position or develops an issue
colon
flashing arrow; independent clause then colon then lowercase; shows the most important part
dash
break from the sentence; nonessential interrupter
semicolon
replaces a coordinating conjunction (FANBOYS) between two independent clauses