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risk aversion
avoid a particular kind of risk
certainty equivalent
makes them indifferent between taking an offer vs. a gamble
number that satisfies the equation:U(CE) = EU(G)
risk premium
how much a person is willing to give up to avoid (seek) the rish
difference between EV of a gamble and the CE:
EV(G) - CE(G)
rabins calibration theorem
people who are moderately risk averse over small stakes must - as a matter of mathematical necessity - be absurdly risk averse over large stakes
Samuelson bet
risk aversion over small stakes
combining multiple of these gambles changes behavior
implication: assessing risk in isolation yields different behavior compared to viewing many risky decisions together
narrow bracketing of decisions + myopic loss aversion
gains will tend to outweigh losses in the long run
equity premium puzzle
given difference in returns, why does anyone buy bonds
explanation:
loss aversion
not sufficient, as these are better than fair gambles in the long run
mental accounting: the way individuals and households keep track of an evaluate financial transactions → “how often is a portfolio checked?” myopic loss aversion