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null hypothesis
default assumption that states there is no real relationship/effect between variables in an experiment
P-value / Statistical Significance
probability of obtaining the results you got, if the null hypothesis is true
small means it is unlikely to occur by chance ~ lower = stronger
p < .05
statistically significant
can reject null hypothesis and conclude that your result is real effect
p > .05
not statistically significant
not enough evidence to rule out chance results
null hypothesis significance testing
how unlikely it would be for you to find the data you found if there were no effect of interest
if the null hypothesis is true, how likely are the realists you got
Example Testing
NH: dems and reps like red the same
p < .01
p value small, so NH is rejected and results were not chance
Sample Size
necessary amount depends on the study
all else equal, more data will allow you more confidence in findings
Between Subject: Sample Size Testing
variable manipulated across different groups of people
50 sleep before exam, 50 don’t
problem: data on either side is tested on different people, results could just be because the people are different regardless of sleep
Within Subject: Sample Size Testing
test two different things on same person
50 sleep first, then don’t sleep; other 50 don’t sleep first, then sleep
same person shows both results so it is more representative
Positive to Between Subject Testing
some things can only be tested once, so within subject is not possible
Negative to Within Subject Testing
the subjects may begin to figure out what is being tested, and alter their behavior in accordance to what they think is being gathered
capacity to skew results
If you do enough tests…
you can discover almost anything you want
manipulation of data to display results you intended, while still using the accurate data
test many things, hide failures, and project only success ~ mislead readers
Researcher Degrees of Freedom
undisclosed flexibility in experimental design and analysis that can lead to suspicious effects
if you do enough tests, you can discover almost anything
at least one test will be bound to show an interesting result