qualitative vs quantitative research

0.0(0)
Studied by 3 people
call kaiCall Kai
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
GameKnowt Play
Card Sorting

1/6

encourage image

There's no tags or description

Looks like no tags are added yet.

Last updated 6:23 AM on 10/2/26
Name
Mastery
Learn
Test
Matching
Spaced
Call with Kai
Chat

No analytics yet

Send a link to your students to track their progress

7 Terms

1
New cards

qualitative research

  • an approach that allows you to examine people’s experiences in detail by using a specific set of methods (hennink et al, 2011)

  • a means for exploring and understanding the meaning for individuals or groups ascribe to a social or human problem


2
New cards

quantitative research

  • the process of collecting and analyzing numerical data to find patterns and averages, make predictions, and test causal relationships through data expressed as numbers

  • a means for testing objective theories by examining the relationship between measurable variables


3
New cards

  • focus is subjective in nature as it aims to determine the subjects' perception, feelings, and motives

  • research design answers what and why as it seeks to discover, describe, or understand in the form of a narration

  • data is obtained by interview, observation, and field study

  • data analysis is inductive and comparative, meaning the researcher develops concepts and theories from data

  • results of the study are descriptive


characteristics of qualitative research

4
New cards

  • focus is scientific and tends to be objective and more structured as it aims to examine trends, themes, and patterns

  • research questions can be answered by conducting experiments under controlled conditions

  • data is obtained by experimentation

  • data analysis is deductive as it involves numerical analysis using statistical or other mathematical methods to test the hypothesis

  • results of the study are measurable.


characteristics of quantitative research

5
New cards

  • standard procedures and methods for experimentation and data-gathering purposes

  • numerical data

  • random sampling

  • statistical analysis on numerical data


quantitative methodologies

6
New cards

  • interviews, surveys, observations to gather data

  • descriptive or narrative data and constructs

  • descriptive data that come from experts and other human subjects

  • data which are labeled in the form of constructs, themes, and categories


qualitative methodologies

7
New cards

mixed method research

  • it employs the methods of both quantitative and qualitative research

  • a procedure for collecting , analyzing, and “mixing” both quantitative and qualitative research and methods in a single study to understand a research problem