FBO t3

Which of the following marketing technique is effective

Referrals

Product/good service, which good is wanted specific product, & will go out of their way to find

Specialty goods

Cost base approach is what market will pay

False, its demand based

Customer buys so frequently they dont shop around

False, its convienence

Fueling is ex of convience good, cause its bought frequently

True

What does FBO emphasize when working from a marketing pov

Customer

What percentage makes up natural market of FBO; entire population

Upper & wealthy; 12%

Company hired by FBO to screen applicants on their half

Recruiter

What form does an FBO use to gather info on applicant

Application

Preliminary screening of applicant, lasts an hour includes panel of interviewers

False, preliminary = 10 mins interview

Written refs are more reliable than oral references

False, oral is better

Training someone in fielding requires on the job training to not have a break in service

True

Promoting from within is good practice, it promotes loyalty

True

Work place safety & health laws are established to prevent discrimination

False, to protect the workers

Live structure has a specific chain of command

True

Informal interval structure represents relationship co/workers

False, friendships

To be successful you need what profit & what cash flow

Positive/ positive

Profit plan set by owner based on community need

Social responsibility

Which term describes setting cost limits based on spending/revenue

Budgeting

Which of the following means keeping up with what you pay for each unit

Cost control

What are expenses that dont change

Fixed cost

Cash flow pole happens when company cash flow lag

True

Profit oriented means customer focus

False, profit

Growth of business varies over time

True