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Sociologists
study on the group level
Social psychologists
Study on the individual level
Most influential figure in social psychology
Hitler
Hot perspective
Based in emotion and motivation
Cold perspective
Focuses on logic and cognition
Self concept
develops from the way one is viewed by others
Looking-glass self
Other people serve as mirrors in which we see ourselves
Affective forecasting
Difficulty projecting forward events and predicting how one would feel in response to emotional events
Overjustification effect
the tendency for intrinsic motivation to diminish activities that have become associated with reward or other extrinsic factors
Individualism
Focuses on independence, autonomy, and self-reliance
Collectivism
Focuses on interdependence, cooperation, and social harmony
Self esteem
a universal need that differs on how it is achieved by culture
Sociometer
The mechanism that helps us detect acceptance or rejection and translate into low or high self esteem
Terror management theory
Humans are biologically programmed for self preservation and are aware/afraid of their inevitable death
Self discrepency theory
self esteem is defined by the level of alignment between how we see ourselves and how we want others to see ourselves
Actual self
Self concept, describes the kind of person you ought to be
Ought self
traits that would enable you to meet your self of responsibility
Ideal self
Traits that describe the kind of person you would like to be
The three attribution factors
Degree of choice, expectedness of behavior, intended effects or consequences
Jones’s correspondent inference theory
People try to infer from an action whether the act corresponds to an enduring personal trait of the person
Availability heuristic
The tendency to estimate the likelihood that an event will occur by how easily instances of it come to mind
False consenssus affect
The belief that more people share our opinions than in actuality
Base-rate fallacy
Failure to recognize how frequently events occur in reality
Counterfactual thinking
A tendency to imagine alternative outcomes
Fundamental attribution error
The tendency to overestimate the role that personal factors play and overlook the impact of situations
The two steps of social perception
1) identify the behavior and make a quick personal attribution 2) adjust that inference to account for situational influences
Personal attribution
Infer characteristics about the person based on the occurrence
Situational attribution
Infer how a situation lead the person to the occurrence
Motivational biases
wishful seeing, need for self esteem, belief in a just world
When we are more likely to blame the victim in a tragedy
they are similar to you, in a larger tragedy, and are more concerned with harm to self
Confirmation bias
The tendency to seek info that confirms our beliefs and reluctance to change opinions when confronted with new evidence
Self-fulfilling prophecy
The process of one’s expectations about a person eventually leading the person to behave in ways that conform those expectations
Self-fulfilling prophecy steps
1) Perceiver’s expectations 2) perceiver’s behavior towards target 3) target’s behavior to perceiver reflects the expectations
Evaluative conditioning
A neutral stimulus paired with a positive stimulus
Theory of planned behavior
A process of deliberate decision making
Steps that form a behavior
Attitude toward behavior, subjective norm, and perceived behavior create an intention that leads to the behavior.
Dual process model of persuasion
Central and peripheral routes
Central route
thinks carefully and is influenced by the strength of arguments
Peripheral route
does not think carefully and relies on superficial cues
When fear is a useful appeal to emotion
When there is a solution provided