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ceteris paribus
To simplify analysis, economists isolate the
relationship between two variables by assuming
ceteris paribus - all other influencing factors are
held constant
Complements
Two complementary goods are said to be in joint
demand
Composite demand
Where goods or services have more than one use
so that an increase in the demand for one product
leads to a fall in supply of the other. E.g. milk
which can be used for cheese, yoghurts, cream,
butter and other products. If more milk is used for
manufacturing cheese, ceteris paribus there is
less available for butter
Conspicuous
consumption
Conspicuous consumption is consumption
designed to impress others rather than something
that is wanted for its own sake
Consumer surplus
Consumer surplus is the difference between the
total amount that consumers are willing and able
to pay for a good or service (indicated by the
demand curve) and the total amount that they
actually pay (the market price)
Cyclical demand
Demand that change in a regular way over time
depending on the part of the economic (business)
cycle that a country is in or the time of year
Demand
Quantity of a good or service that consumers are
willing and able to buy at a given price in a given
time period
Demand curve
A demand curve shows the relationship between
the price of an item and the quantity demanded
over a period of time. For normal goods, more of a
product will be demanded as the price falls
Derived demand
Derived demand occurs when the demand for a
particular product depends on the demand for
another product or activity
Effective demand
Demand in economics must be effective. Only
when a consumers desire to buy a product is
backed up by an ability to pay for it do we speak
of demand
Excess demand
The difference between the quantity supplied and
the higher quantity demanded when price is set
below the equilibrium price. This will result in
queuing and an upward pressure on price
Latent demand
Latent demand exists when there is willingness to
purchase a good or service, but where the
consumer lacks the purchasing power to be able
to afford the product
Law of demand
The law of demand is that there is an inverse
relationship between the price of a good and
demand
Normal goods
Normal goods have a positive income elasticity of
demand. Necessities have an income elasticity of
demand of between 0 and +1. Luxuries have
income elasticity; +1 demand rises more than
proportionate to a change in income
Perverse demand curve
A perverse demand curve is one which slopes
upwards from left to right. Therefore an increase
in price leads to an increase in demand. This may
happen where goods are strongly affected by
price expectations or in the case of Giffen goods
Asking price
The price at which a security, commodity or
currency is offered for sale on the market -
generally the lowest price the seller will accept