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What visual model illustrates the introduction, acceptance, and decline of a fashion style over time?
The fashion cycle, typically depicted as a bell-shaped curve.
What are the five sequential stages of the fashion cycle?
Introduction, rise, peak (culmination), decline, and rejection (obsolescence).
Which stage of the fashion cycle features high price points, limited production testing, and adoption by fashion leaders?
Introduction
Which stage of the fashion cycle is marked by growing consumer acceptance, retail reorders, and mass-market copies in less expensive fabrics?
Rise
Which stage of the fashion cycle represents maximum market demand, widespread availability across retailers, and price competition?
Peak (Culmination)
Which stage of the fashion cycle involves consumer boredom, falling demand, and retail price markdowns?
Decline
Which stage of the fashion cycle occurs when consumers have completely moved on and the style cannot be sold at any price?
Rejection (Obsolescence)
What type of style remains in general fashion acceptance over an extended period due to its simple, timeless design?
Classic
What type of style experiences an extremely rapid rise to popularity followed by an even faster collapse?
Fad
In the consumer adoption cycle, which group takes the first risk on a newly introduced style?
Innovators
Which consumer adoption group embraces a style during the rise stage, sparking wider mainstream interest?
Early adopters
Which consumer adoption group drives a style to its peak stage of widespread popularity?
Early majority
Which consumer adoption group purchases a style during the decline stage, often buying at marked-down prices?
Late majority
Which consumer adoption group consists of the most reluctant consumers who only adopt a style as it reaches obsolescence?
Laggards
What fashion adoption theory states that styles originate on luxury runways and work down through lower price points?
Trickle-down theory
What fashion adoption theory states that trends start in youth or street culture before moving upward to high fashion?
Trickle-up theory
What fashion adoption theory states that trends spread horizontally across distinct market segments simultaneously via rapid media and production?
Trickle-across theory (Mass dissemination)
Why is the duration of the modern fashion cycle shortening?
Rapid digital communications, instant social media visibility, and faster manufacturing turnaround times.