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Norms
a society’s understood rules for accepted and expected behavior. prescribe “proper” behavior in individual and social situations.
Conformity
adjusting our behavior or thinking to coincide with a group standard.
Normative Social Influence
influence resulting from a person’s desire to gain approval or avoid disapproval
Informational Social Influence
influence resulting from a person’s willingness to accept others’ opinions about reality.
Obedience
complying with an order or a command.
Social Facilitation
in the presence of others, improved performance on simple or well-learned tasks, and worsened performance on difficult tasks.
Social Toafing
the tendency for people in a group to exert less effort when pooling their efforts toward attaining a common goal than when individually accountable.
Deindividuation
the loss of self-awareness and self-restraint occurring in group situations that foster arousal and anonymity.
Group Polarization
the enhancement of a group’s prevailing inclinations through discussion within the group.
Groupthink
the mode of thinking that occurs when the desire for harmony in a decision-making group overrides a realistic appraisal of alternatives.
Culture
the enduring behaviors, ideas, attitudes, values, and traditions shared by a group of people and transmitted from one generation to the next.
Tight Cultures
a place with clearly defined and reliably imposed norms.
Loose Cultures
a place with flexible and informal norms.