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Self-concept
The overall set of beliefs that people hold about their personal attributes
Child’s self-concept
tends to be concrete, relying on references to characteristics such as age, sex, neighborhood, and hobbies
Maturing self-concept
places less emphasis on physical characteristics and more emphasis on psychological states and how other people judge us
the “true self”
changes in a person’s morality (e.g., cruelty to others) are perceived to alter the “true self” more than other changes (such as becoming forgetful, needing eyeglasses, or changing musical preferences.
the medial prefrontal cortex…
was preferentially recruited when participants made judgements related to themselves, compared to judgements about others.
chinese participants…
activated the brain’s self-center similarly when they thought about themselves and when they thought about their mother
western participants…
did NOT activate the brain’s self-center similarly when they thought about themselves and when they thought about their mother. was completely different
Independent view of the self
defines the self through one’s own internal thoughts, feelings, and actions, rather than those of other people.
independent view of the self values…
independence and uniqueness and is commonly held in many western cultures
interdependent view of the self
defines the self through relationships to other people and recognizes that others’ thoughts, feelings, and actions affect one’s own behavior.
interdependent view of the self values…
connectedness, and interdependence, frowns on uniqueness, and is held in many asian and non-western cultures.
self knowledge
the way we understand who we are and organize this information
self-control
the way we make plans and execute decisions.
impression management
the way we present ourselves to others and get them to see us as we want to be seen.
self-esteem
the way we maintain positive views of ourselves.
introspection
when people look inward and examine their own thoughts, feelings, and motives.
self-awareness theory
when people focus their attention on themselves, they evaluate and compare their behavior to their internal standards and values.
judging why we feel the way we do
in a study tracking daily moods over 5 weeks, college students were overall inaccurate in estimating how variables like weather, workload, and sleep predicted their moods
affective forecasting
the tendency to overestimate the enduring impact of future events.
self-perception theory
the theory that when our attitudes and feelings are uncertain or ambiguous, we infer these states by observing our behavior and the situation in which it occurs.
occurs only when we don’t know how we feel and must judge whether our behavior reflects how we feel or if it is the result of the current situation
two-factor theory of emotion
a. experiences physiological arousal
b. seek an appropriate explanation for it
implications
emotions are somewhat arbitrary and depends on our explanations for arousal.
misattribution of arousal
making mistaken inferences about what is causing us to feel the way we do.
misattribution of arousal study
male hikers who talked with a female confederate right after crossing a scary bridge were more likely to call her later compared to those who had rested after crossing
intrinsic motivation
engaging in an activity because of enjoyment and interest, not external reward or pressure
extrinsic motivation
engaging in an activity because of external reasons, not because of enjoyment or interest
overjustification effect
the tendency of people to view their behavior as caused by extrinsic reasons, underestimating the impact of intrinsic reasons
preserving intrinsic interest
rewards will undermine interest only if interest was initially high
task-contingent rewards
given for performing a task regardless of how well it is done
performance-contingent rewards
based on how well a task is performed and are less damaging to intrinsic interest, though they have a potential backfiring effect
fixed mindset
idea that we have a set amount of an ability and that cannot be changed
growth mindset
the idea that our abilities can change and we can learn and grow
fixed and growth mindset experiment
participants praised for effort rather than intelligence worked harder, longer, and enjoyed a second, challenging test more after experiencing failure.
social comparison theory
the idea that we learn about our own abilities and attitudes by comparing ourselves to other people.
upward social comparison
comparing yourself to people who are better at a particular trait to know what we can look up to/aspire to be
downward social comparison
comparing yourself to people who are worse at a particular trait to feel better about ourselves
similar background comparison
comparing yourself to people with similar backgrounds to acquire accurate self-knowledge
social media use study
the more time adolescents and young adults spend on social media sites, the more likely they are to report being lonely and depressed
self-control strategy
the ability to subdue immediate desires in order to achieve long-term goals
ineffective strategies
simply trying not to think about temptations by solely focusing on the long-term goal and its importance
effective strategies
using implantation intentions, arranging the environment, and maintaining the belief that willpower is unlimited
implantation intentions
specific plans regarding where, when, and how to fulfill a goal and avoid temptations
impression management
the attempt to get others to see you the way you want to be seen
self-handicapping
creating obstacles and excuses for ourselves when we do poorly so we can avoid blaming ourselves
behavioral self-handicapping
acting in ways that reduce the likelihood of success
reported self-handicapping
making excuses for yourself rather than acting
self-handicapping drugs and intellectual performance study
college students who received unearned or accidental success on an intellectual task (soluble vs. insoluble problems) frequently chose a performance-inhibiting drug over a performance-enhancing drug before a promised retest.
north american context of positive self-views
focuses on maintaining high self-esteem and a promotion focus
east asian context for positive self-views
focuses on the amount of social value you are given when you live up to standards (aka face) which is tied to status and is easily lost
cognitive dissonance
the discomfort people feel when beliefs and attitudes conflict/when they act in ways that are inconsistent with their conception of themselves
cognitive dissonance example
the heaven’s gate cult
ways to reduce dissonance
a. change your behavior to align with cognition
b. justify your behavior by changing one of your cognitions
c. justify your behavior by adding new cognitions
post-decision dissonance
aroused after making a decision; typically reduced by enhancing the attractiveness of the chosen alternative and devaluing rejected alternatives
consumer testing study
participants rated appliances and were given one as a gift, when asked to re-rate products after, rated the one they were gifted higher and the one they weren’t lower to justify their answer.
permanence and importance
more important and irreversible decisions generate greater dissonance
photography class study
photography students were told to choose their two favorite pictures, then had to choose to keep one of the two. some were told their decision was final, some were told they had a few days to change their mind.
students who didn’t have the option to change their mind were significantly happier while students who were given the option to change were significantly anxious.
lowballing
when a salesperson sells a product to a customer at a low price, then later claims it was an error and raises the price.
customers still pay the difference, due to previous commitments
justification of effort
the tendency for individuals to increase their liking for something they have worked hard to obtain
screening study
participants went through various screening initiations; students who went through more severe initiation to join a study group enjoyed it more, regardless of how dull it was.
external justification
a reason or explanation for dissonant personal behavior that resides outside the individual
internal justification
the reduction of dissonance by changing something about oneself
counter-attitudinal advocacy
stating an opinion or attitude that runs counter to one’s private belief or attitude
counter-attitudinal advocacy study
participants were given either $1 or $20 to lie about a boring activity being fun. $1 participants rated it as significantly more enjoyable because they felt less guilty about lying. $20 participants rated it less fun, felt more guilty about lying and saw the money as bribe money.
The Ben Franklin effect
Doing a favor for a disliked person creates dissonance between behavior and attitude, prompting the individual to like the person more
justifying cruelty
in “First impression” Studies, participants lowered their ratings of a target person after being forced or led to insult them
decision to cheat
Viewing oneself as honest conflicts with cheating. Dissonance is reduced by adopting an attitude that “it’s not a big deal” leading to less ethical future behavior
decision not to cheat
Post decision dissonance (“i could have had a better grade”) is reduced by convincing oneself that cheating is extremely immoral, solidifying a stricter ethical stance.
language impact
Referencing identity (“don’t be a cheater”) reduces cheating more effectively than referencing action (“don’t cheat”)
severe threats
Provide sufficient external justification; behavior stops, but underlying attitude remains unchanged
mild threats
Create insufficient external justification, forcing individuals to create internal justification and change their underlying attitude
forbidden toy study
children rated the attractiveness of toys, were forbidden to play with the toy they found most attractive.
either given threats of severe or mild punishment if they disobeyed and played with the toy.
those threatened with severe punishment still found the toy highly attractive, where as those threatened with mild punishment rated the toy as less attractive
self affirmation theory
People can reduce threats to self-esteem by affirming themselves in areas unrelated to the threat source
self evaluation maintenance theory
Focuses on dissonance experienced when someone close outperforms us in a domain central to our self-esteem.
self-esteem
Overall evaluation of self-worth
narcissism
Excessive self-love, combined with a lack of empathy
attitudes
Evaluations of people, objects, and ideas composed of three main components
three components of attitudes
Cognitive affective and behavioral
cognitive attitudes
thoughts and beliefs about the object
affective attitudes
Emotional reactions toward the object
behavioral attitudes
Actions or observable behaviors toward the object
cognitively based attitudes
Based primarily on beliefs about property attributes
Example… Evaluating a car on safety metrics for fuel efficiency
affectively based attitudes
Based on feelings and values.
Example… Voting based on gut feelings or aesthetic Appreciation.
Linked to values, classical/operant conditioning and sensory reaction reactions. non-rational.
behaviorally based attitudes
Inferred from observations of one’s own behavior when initial attitudes are weak or ambiguous (Self perception theory)
explicit attitudes of awareness
Conscious and easy to report
implicit attitudes of awareness
Involuntary uncontrollable and often Unconscious
explicit attitudes of origin
Recent experiences/ Deliberate thought
implicit attitudes of origin
Rooted in childhood or cultural stereotypes
explicit attitudes of measurement
Self-report surveys
implicit attitudes of measurement
Implicit association test (IAT)
explicit attitudes of example impact
Endorsing equality explicitly
implicit attitudes of example impact
Resume callbacks favoring white vs African-American names
spontaneous behaviors
Predicted by attitudes only when attitude accessibility is high
deliberate behaviors
Governed by the theory of planned behavior
behavior model
specific attitude + subjective norms + perceived behavioral control → behavioral intention → behavior
LaPiere Study (1930s)
showed discrepancy between reported attitudes (90% of restaurant stating they would refuse service to Chinese guests) and actual behavior (only one of 251 establishments actually refuse service when they showed up in person)
The Yale attitude change approach
Attitude change via persuasive communications depends on “who said what to whom”
who (source) in the yale attitude change approach
credible and attractive speakers persuade more
sleeper effect
overtime individuals associate message content from low credibility sources, increasing message impact later
what (message) in the yale attitude change approach
high-quality, clear, self refusing arguments work best.
identifiable victim effect
People are moved more by vivid individual stories than abstract stats