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The law of demand
As the price of a good or service decreases, the quantity demanded increases
All Non-price determinants of demand
Income, Tastes and preferences, Future price expectations, Price of related goods, Number of consumers
Non-price determinants of demand: Income (Normal goods and Inferior goods)
Normal: as income increases, demand increases (this is most goods)
Inferior: demand falls as income rises (the consumer buys higher priced items)
Non-price determinants of demand: Tastes and Preferences
consumers favor one product so it has higher demand at every price
Non-price determinants of demand: Future price expectations
You think price will increase, so more demand in present
Non-price determinants of demand: Price of related goods (in the cases of substitutes and complements)
Substitutes: if items are subs, one price change causes change in demand for other item
complements (purchased together): change in one price causes change in demand for other item
Non-price determinants of demand: Number of consumers (population)
population increase, demographic change, demand increase
Movement vs shift in demand and supply curves
movement: change in price
shift: non-price determinant
The law of supply
as the price of a product rises, the quantity supplied with increase, ceteris paribus
All non-price determinants of supply
Changes in costs of factors of production, Prices of related goods, Indirect taxes and subsidies, Future price expectations, Changes in technology, Number of firms
Non-price determinants of supply: Changes in costs of factors of production (FOPs)
increase in FOP = less supply, vice versa
Non-price determinants of supply: Prices of related goods (in the cases of joint and competitive supply)
joint (produced at same time): demand for one increases = supply for other increases
competitive (producers choose what to make): price increase in one > increase demand > producer wants to supply more
Non-price determinants of supply: Indirect taxes and subsidies
taxes: add to price of product, producers pay tax = increase cost of production and less supply
subsidies: payments made by gov. to reduce cost of production > more supply
Non-price determinants of supply: Future price expectations
producers choose what to supply based on expectations of future price
Non-price determinants of supply: Changes in technology
improved tech = more supply
Non-price determinants of supply: Number of firms
more firms = more supply
Definition of excess demand (shortage):
quantity demanded is greater than quantity supplied at current price
Definition of excess supply (surplus):
more supplied at given price than is demanded
What happens when the market price is below the equilibrium price?
excess demand, QsQd
What happens when the government implements a price ceiling (maximum price)?
Q2 is demanded, Q1 is supplied, excess demand
What happens when the market price is above the equilibrium price?
excess supply, QdQs
What happens when the government implements a price floor (minimum price)?
Q1 is demanded, Q2 is supplied, excess supply
demand curve shifts rightward?
price increases, quantity increases, temporary shortage
demand curve shifts leftward?
price decrease, quantity decrease, temporary surplus
supply curve shifts rightward?
price decrease, quantity increase
supply curve shifts leftward?
price increase, quantity decrease
What happens when both curves shift?
either the price or the quantity will be indeterminate
Resource allocation (signalling and incentive)
signaling: prices are set by actions of consumers and producers
incentive: prices are incentive for producers and consumers