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Thesis Aim

Identify challenges and opportunities for Idea Prima, UAB in attracting international clients and provide managerial solutions.

Objectives of the Thesis

Analyze internal and external situations, study academic literature, conduct empirical research, and provide managerial solutions.

Qualitative Research Method

Involves ten semi-structured interviews with potential and existing international clients.

Internal Analysis

Examines the internal factors affecting Idea Prima, UAB's operations and marketing mix.

External Analysis

Evaluates external factors using PESTEL, competitor, and SWOT analyses.

Importance of International Clients

Highlights the benefits of attracting international clients for business growth and competitive advantage.

Managerial Recommendations

Suggestions include increasing brand awareness, enhancing website efficiency, and revising pricing strategies.

Brand Awareness Strategies

Focus on communication through social media and personal branding of employees.

Website Optimization

Recommendations for adding English language support, constant updates, and SEO tools.

Operational and Budget Plans

Outlines plans for Idea Prima, UAB in 2024 to attract international clients.

Research Problem

Identifies the challenges and opportunities for Idea Prima, UAB in attracting international clients.

Practical Value of the Thesis

Provides situational analysis and managerial solutions for marketing and operational planning.

Empirical Research Results

Presents findings on what international companies consider essential when selecting a communication agency.

Direct Approach

Suggests a direct method for engaging potential international clients.

Pricing Revision

Recommends revising pricing strategies to attract international clients effectively.