Marketing Analytics and Data-Driven Marketing

Vocabulary flashcards covering core terms, framework steps, and analytics areas from the marketing analytics lecture notes.

Data-Driven Decision-Making

Making business or marketing decisions based on facts, information, and evidence gathered from data, rather than relying only on guesses or personal opinions.

Marketing Analytics

The process of collecting, measuring, analyzing, and interpreting marketing data to help a business make better decisions.

Framework for Data-Driven Marketing

A six-step marketing process consisting of: 1. Trends and Opportunities, 2. Data Collection, 3. Marketing Analysis, 4. Interpretation, 5. Implementation, and 6. Measurement and Improvement.

Trend

A pattern or change in customer behavior, market conditions, or consumer preferences over time.

Opportunity

A situation that a business can take advantage of to achieve its goals.

Data Collection

The process of gathering information—such as customer data, sales data, digital data, and customer feedback—that can help answer a business or marketing question.

Marketing Analysis

The examination of data to discover patterns, relationships, trends, customer behavior, strengths and weaknesses, and opportunities.

Interpretation

Explaining what analyzed data actually means and identifying what insights can be obtained from it.

Implementation

The phase in which data leads to appropriate action, based on the principle that data is useful only when acted upon.

Measurement and Improvement

Checking the results after implementing a marketing strategy to evaluate sales, engagement, customer growth, and campaign effectiveness, then collecting new data to repeat the process.

Marketing Automation

Using software or technology to automatically perform repetitive marketing tasks such as sending emails, scheduling social media posts, tracking customers, sending notifications, and managing leads.

Customer Analytics

A branch of marketing analytics that studies customer behavior.

Sales Analytics

A branch of marketing analytics that examines sales performance.

Social Media Analytics

A branch of marketing analytics that measures social media performance.

Website Analytics

A branch of marketing analytics that examines customer behavior on a website.

Campaign Analytics

A branch of marketing analytics that measures the effectiveness of a marketing campaign.