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18 Terms

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Rhetoric

The public use of symbols to create shared meaning, encompassing various forms of communication such as text, speech, and nonverbal cues.

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Rhetor

The speaker or producer of the discourse, responsible for crafting the message.

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Rhetorician

An individual who studies rhetoric, analyzing its components and effects.

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Context

The discursive moment that includes political, social, and situational factors influencing the discourse.

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Audience

The group witnessing the rhetoric; it can be empirical, target, oppositional, or implied.

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Invention

The process of determining topics and supporting materials in rhetoric, including stasis and proof.

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Arrangement

The organization of discourse, structuring the message for clarity and impact.

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Style

The choice of language and rhetorical devices used to enhance the message.

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Delivery

The presentation of the discourse, including nonverbal cues and performance.

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Memory

The ability to recall and effectively deliver the discourse.

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Metaphor

A non-literal comparison between two unlikely things, enhancing meaning through creative connections.

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Stasis

Identifying issues that lead to disagreement, categorized into disputed facts, nature of events, and definitions.

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Proof Types

Distinguishing between inartistic proof (facts) and artistic proof (persuasion), including ethos, pathos, and logos.

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Narrative

A way of understanding human experience through stories, consisting of events organized in time with causal relationships.

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Exigence

The real or perceived problem that calls for a rhetorical response.

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Ethos

Credibility or likability of the rhetor.

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Pathos

Emotional appeals used in rhetoric.

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Logos

Reasoning used in rhetoric, including induction and deduction.