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accounting profit
calculated by subtracting the explicit costs from total revenue
diminishing marginal product
when successive increases in inputs are associated with a slower rise in output
economic profit
calculated by subtracting both the explicit costs and the implicit costs of doing business from total revenue
explicit costs
tangible out-of-pocket expenses
factors of production
the inputs (labor, land, and capital) used in producing goods and services
fixed costs
unavoidable; they do not vary with output in the short run. Also known as overhead costs.
fixed inputs
cannot bechanged in the short run
implicit costs
the opportunity costs of using resources already owned for one purpose rather than another
loss
results when total revenue is less than total cost
marginal cost (MC)
the increase in cost that occurs from producing one additional unit of output
marginal product
the change in output associated with one additional unit of an input
marginal revenue (MR)
the additional revenue generated by the production and sale of one more unit of output
output
the good or service it produces
production function
the relationship betwen inputs and output
profit
results when total revenue is higher than total cost
profit-maximizing rule
profit maximization occurs when the firm chooses the quantity that causes marginal revenue to equal marginal cost, or MR = MC
scale
the size of the production process
total cost
the amount a firm spends to produce and/or sell goods and services
total output
the sum of the individual workers’ marginal products
total revenue
the amount a firm receives from the sale of goods and services
variable costs
change with the rate of output
variable inputs
can be changed quickly to increase or decrease output levels
average total cost (ATC)
the total cost of producing a particular amount of output, divided by the amount of output
barriers to entry
restrictions that make it more difficult for new firms to enter the market
competitive market
when there are so many buyers and sellers that each has only a small (negligible) impact on the market price and output
market power
a firm’s ability to influence the price of a good or service
market structure
the way firms in a particular market are interconnected
price taker
a _ has no control over the price set by the market. It “takes” (accepts) the price determined by the overall supply and demand conditions that regulate the market
signals
convey information about the profitability of a market
barriers to entry
restrictions that make it difficult for new firms to enter a market
deadweight loss
the decrease in economic activity caused by market distortions. It occurs when there are fewer trades than would optimally occur, resulting in a reduction of the combined consumer and producer surplus.
market failure
occurs when markets produce a result that is inefficient from society’s point of view
monopolistic competition
a type of market structure characterized by low barriers to entry, many firms, and product differentiation
monopoly
exists when a single seller supplies the entire market for a good or service
monopoly power
a measure of a monopolist’s ability to set the price of a good or service
natural monopoly
occurs when a single large firm has lower costs than any potential smaller competitor
oligopoly
when the number of firms is small and there are high barriers to entry
price maker
has some control over the price it charges
product differentiation
the process firms use to make a product more attractive to potential customers
rent seeking
when resources are used to secure monopoly rights through the political process