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Transmission perspective
Communication is getting a message from A to B (the "bucket of water" metaphor); something you do in an organization to accomplish goals.
Constitutive perspective
Communication shapes and defines relationships and the organization itself; the org is an evolving entity formed and re-formed by communicating.
Transmission noise / impediments
Communication noise: anything that "jostles the bucket" and distorts a message en route (feedback problems, prior relationships, biases, selective perception, other variables).
Message fidelity
How accurately a message arrives intact as the sender intended; the goal of the transmission perspective.
Message distortion
Changes to a message as it travels so it's received differently than intended (e.g., serial distortion, noise).
Foundational principle 1
Communication in organizations should be examined from both a transmission and a constitutive perspective.
Foundational principle 2 (multifaceted)
Communication in organizations is multifaceted and about more than communication skill competencies.
Foundational principle 3 (responsibilities of all)
All organizational members are involved with important communication activity, not just HR/PR/communication departments.
Foundational principle 4 (intelligence and skill)
Intelligence, knowledge, and creativity do not guarantee communication competence.
Foundational principle 5 (all organizations)
Organizational communication applies to all organizations, not just businesses (clubs, churches, teams, even families).
Foundational principle 6 (centrality)
Communication is a central, not peripheral, factor in organizational study (like the heart is to your health).
Communication
A transmission and constitutive process that occurs when people intentionally or unintentionally send and receive verbal and nonverbal messages.
Communication is nonlinear
It's an ongoing process, not a one-way act; Lasswell's model looks linear; "who" and "whom" swap roles and react to each other.
Communication can be intentional or unintentional
A message need not be meant to be communicated (e.g., lateness may signal disrespect); Sartre: passivity would be an act.
Verbal Communication
uses words (not same as oral/vocal)
Nonverbal Communication
messages mean something only when decoded
Communication is irreversible
Once a message is received it can't be eradicated; "I take that back" only adds to the original message.

Classical theory
the organization is a machine and employees are its parts; goal is efficiency; communication is mainly downward.
Natural soldiering (Taylor)
workers' natural tendency to work at a slow, easy pace.
Systematic soldiering (Taylor)
workers deliberately slow their pace after implied or explicit communication from peers; caused by lack of monetary motivation and fear of "rate busting."
Monetary motivations (classical theory)
Classical theorists assumed employees work primarily for money (carrot-and-stick); pay by work accomplished
Downward communication (classical theory) \
]Nearly all communication in classical orgs flows from superior to subordinate: management tells workers what to do, how to do it, and the incentives.
Hawthorne Studies
tests of classical theory that instead launched human relations theory; four phases: illumination, relay assembly, interviews, bank wiring.
Illumination
productivity rose whether lighting increased or decreased; illumination was not the variable.
Relay assembly
Hours, breaks, pay, food varied; productivity rose regardless; the motivator was observation, change, and implicit recognition
Interviews
employees valued venting, which suggests upward communication.
Bank wiring
Employees developed informal rules and norms enforced by peers; real rules can emerge horizontally, not just from management.
Human relations theory
Employees are motivated by observation and recognition and have human needs; managers must communicate more than tasks; criticized when used superficially (bogus praise to manipulate).
Human resources theory Miles (1965)
employees are resources with untapped contributions; management must create communication channels and a climate that facilitate participation (genuine, not a "lubricant").
Theory X McGregor
people dislike work and avoid it when possible; workers are not ambitious and prefer direction; they don't seek responsibility or care about overall organizational needs; they must be directed and threatened with punishment to be productive.
Theory Y McGregor
under the right conditions people view work as natural as play; workers are ambitious and prefer self-direction; they seek responsibility, are self-motivated, need little supervision, and are creative. Similar to human relations/human resources views.
Jackass fallacy Levinson
notion held by Theory X managers that employees are stubborn fools ('jackasses'). If management views employees this way, human relations/resources overtures will fail because employees see them as manipulative (p. 54).
Systems theory
Organizations are made of interdependent units that should work interdependently, not independently; each unit depends directly or indirectly on others and no unit should act autonomously. Makes interdepartmental communication a prerequisite for survival.
Focal system
The system you are focusing on; it sits within a subsystems and its subsystems are the units within it (hierarchical ordering).
Subsystems
The units within the focal system (e.g., departments of a high school); the focal system depends on the quality of its subsystems.
Permeability Degree
Information must be able to get from one system to another from the relevant environment to the focal system
Input
The information that comes into the system
Output
Information that is exported beyond the system
Throughput
The processing of information within the system
Requisite Variety
diverse and multiple set of inputs cannot be addressed by a very simple approach to dealing with that complexity
Entropy
the disorder that results from not responding to its relevant environment and its related subsystems
Negative Entropy
The desired end for a healthy stems that results from interactions with the environment
Cultural theory
Perspective that there is a phenomenon called organizational culture and that it is a factor affecting organizational life and success; communication is central to its evolution.
Functionalists
Consider organizational culture a function of communicative messages generated typically by management; culture can be engineered by deliberately choosing and disseminating messages.
Interpretivists
Believe culture results from all communicative interaction of members, like a 'web' (the residue of the communication process); culture is something the organization IS, not just something it has.
Critical theory
Is the notion that communication can be used as a tool for abuse
Ideology
Beliefs employees consider normal and natural that may not be (e.g., accepting hierarchy as unquestionably valuable); those in power wish employees to see them as standard.
Manufactured consent
Employees adopt (and may enforce) ideologies that may be unhealthy for them because communication patterns in the organization reinforce those ideologies; the buy-in is manufactured.
Concertive control Tompkins and Cheney
employees work flexibly and in concert because they have bought into organizational goals and set their own norms; little direct oversight needed.
Marginalized groups Groups
(e.g., women and racial minorities) given infrequent meaningful opportunities to present perspectives or who are not listened to; critical theorists want to expose this and empower silenced voices.
Symbiotic theory Corman and Poole
organizational communication theories are pieces of an interdependent "mosaic" that should be used together rather than treated as competing
Uncertainty
absence of information
Equivocality
Existence of conflicting or ambiguous information. Both hurt organizational health
Task Messages
refers to those communications that explain employee jobs or responsibilities
Maintenance Messages
explains guidelines, rules, policies, regulations, objectives, and any related procedural information
Human Messages
concerned with the human needs of employees
Five Criteria
Timely, Clear, Accurate, Pertinent, Credible
Timely
Receivers must get messages at a time when the information is meaningful
Clear
Whatever method used must be one that will likely result in the message being received clearly
Accurate
Inaccurate information could have a corrosive effect on the organizational culture but if the reputation is sensitive to the needs of employees it could have a positive effect
Pertinent
The receiver of the message should view the message as relevant otherwise they begin to taint the value of those that are relevant
Credible
Messages received must be believed or they will be disregarded
Media richness
a medium’s capacity to change understanding
First-level effects
the immediate, obvious benefit of a communication technology
Second-level effects
the less obvious consequences that happen because of the technology.
Human Moment
The physical presence of the people communicating and emotional and intellectual attention
Multiple stakeholder theory Deetz
an organization should treat both employees and shareholders as stakeholders and act like a workplace democracy where all members think like owners; the key variable is credibility; its residue is concertive control.
Types of networks
location (external/internal), formality (formal/informal), direction (upward/downward/horizontal).
External
inside-to-outside or outside-to-inside, e.g., ads, contact info
Internal
within the organization, intra- and interdepartmental)
Formal
Prescribed by the organization (org chart)
Informal
not prescribed (the grapevine)
Downward
superior to subordinate
Horizontal
same level
Silo effect
treats departments as independent, which is counterproductive because they are interdependent
Upward networks
subordinate to superior
Earthquake prediction business Von Braun's phrase
managers hear about too many potential "earthquakes" (problems); some overreact, some underestimate, some make noise, so important messages may be ignored.
Feynman's theory
Managers exaggerate their unit's capabilities to keep funding and don't want to hear contradicting info, so employees are discouraged from sending it up and upward networks get "clogged."
Grapevine characteristics
Fast, often accurate, resilient (exists whether we like it or not), used to check formal messages; managers should manage it, not eliminate it.
Grapevine chain types (Davis).
Single strand (one tells one), gossip (one tells all), probability (random), cluster (some tell selected others; most typical).
Organizational penetration Tompkins
consciously creating horizontal networks into an external contractor so it becomes temporarily like a unit of the organization.
Serial transmission
A message passes through intermediary stopping points between source and receiver (S1 to R1/S2 to R2/S3 to R3).
Serial distortion
Distortion that occurs in serial transmission; four types: adding, leveling, sharpening, assimilating
Adding
An intermediary adds to the original message, changing its meaning.
Leveling
An intermediary shortens or abridges the message.
Sharpening
An intermediary makes the message more sensational than needed.
Assimilating
An intermediary alters the message to make it more palatable to the receiver.
Automatic responsibility
The idea that people feel responsible for information or situations simply because they were in a position where others expect them to act
Redding: climate vs. skills
The organizational climate is more crucial than communication skills or techniques (taken by themselves) in creating an effective organization.
Organizational climate
Atmosphere (Taguiri: relatively enduring internal environment experienced by members) that encourages or discourages communication; the "weather."
Organizational culture
The belief and value system of an organization, passed along to employees; the root of the climate.
Ideal supportive climate (SCOPE)
Supportiveness, Credibility/confidence/trust, Openness and candor, Participatory decision making, Emphasis on high-performance goals.
Defensive communication (MICES)
Manipulative, Indifferent to personal needs, Certain (dogmatic), Evaluative (blaming/destructive criticism), Superior (condescending)
Illusory cultures
Manufactured cultures (granfalloons) like "we're a family/team" that managers claim but don't live; employees see through them; you can't force-feed culture.
Organizational socialization
The process by which people learn the values, norms, and behaviors that permit them to participate as members of the organization.
Anticipatory socialization
Learning about work and organizations before joining (school, media, job research)
Encounter socialization
The entering employee's early experience: interviews, orientation, first weeks; learning "how things really get done here."
Metamorphosis (socialization)
Newcomers become "one of them"; transformation from fledgling to full member; often leads to organizational identification.
Normative ethics
The study of how people should behave and what makes an action right or wrong.