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Aim
The overall purpose of an investigation — what the researcher intends to investigate.
Research question
The specific question the investigation is designed to answer.
Hypothesis
A testable prediction about the expected relationship between the independent variable (IV) and dependent variable (DV).
Prediction
A statement of the expected outcome of an investigation.
Hypothesis formula
It is hypothesised that [population] exposed to [IV condition] will show [predicted direction] in [operationalised DV] compared with [other condition].
Independent variable (IV)
The variable deliberately manipulated or changed by the researcher.
Dependent variable (DV)
The variable measured to determine whether the IV had an effect.
Controlled variable
A variable deliberately kept constant across conditions.
Extraneous variable
Any variable other than the IV that could affect the DV. It is a potential problem.
Confounding variable
An extraneous variable that systematically varies with the IV and affects the DV, creating an alternative explanation for the results.
Operationalisation
Defining exactly how a variable is manipulated or measured so it is observable, measurable and replicable.
Experimental group
Receives the treatment/manipulation of interest.
Control group
Does not receive the treatment, or receives a comparison/baseline condition.
Within-subjects design
The same participants complete every condition.
Between-subjects design
Different participants complete different conditions.
Mixed design
Combines within-subjects and between-subjects elements.
Controlled experiment
Manipulates one or more IVs and measures a DV while controlling other variables. May include a control group.
Correlational study
Observes and records variables without manipulating them to determine whether an association exists.
Case study
Detailed investigation of a particular person, activity, behaviour, event or problem in a real or hypothetical context.
Fieldwork
Observation/investigation in a real-world setting beyond the classroom.
Literature review
Collates and analyses secondary data from previous research to answer a question or provide background.
Population
The entire group the researcher wants to draw conclusions about.
Sample
The smaller group selected from the population to participate.
Representative sample
A sample whose characteristics reasonably reflect the target population.
Random sampling
Every member of the target population has a chance/opportunity of being selected.
Stratified sampling
Population is divided into relevant subgroups (strata), and participants are sampled from each subgroup.
Convenience sampling
Participants are selected because they are easy/readily available.
Random allocation
Participants already in the sample are assigned to experimental conditions by chance.
Primary data
Data generated first-hand by the researcher for the investigation.
Secondary data
Existing data generated by someone else.
Quantitative data
Numerical data.
Qualitative data
Descriptive/non-numerical data.
Objective data
Observable/measurable information with minimal personal interpretation.
Subjective data
Data based on a person's own perceptions or self-report.
Mean
Sum of all scores divided by the number of scores.
Median
Middle score when ordered.
Mode
Most frequently occurring score.
Standard deviation (SD)
Measure of variability/spread around the mean.
Percentage change
Change expressed relative to the original value: (new - original) ÷ original × 100.
Accuracy
How close a measurement is to the true value.
Precision
How closely repeated measurement values agree with each other.
Repeatability
Closeness of results when the same quantity is measured repeatedly under the same conditions.
Reproducibility
Closeness of results when measurements are repeated under changed conditions.
Measurement validity
Whether a measure actually measures what it is intended to measure.
Internal validity
Whether the investigation actually investigates what it sets out/claims to investigate.
External validity
Whether findings can be applied/generalised to similar people in another setting.
Random error
Unpredictable variation in the measurement process that produces a spread of readings.
Systematic error
A consistent error that shifts measurements away from the true value in the same direction.
Personal error
Mistake, miscalculation or observer mistake made while conducting research.
Uncertainty
Lack of exact knowledge about a measured value or conclusion.
Outlier
A result that lies a long way from the other values.
Contradictory data
Data that conflicts with other evidence or the expected pattern.
Incomplete data
Missing information, such as unanswered questions or absent observations.
Beneficence
Commitment to maximising benefits and minimising risks and harms.
Non-maleficence
Avoid causing harm; any harm should not be disproportionate to the potential benefits.
Integrity
Search for knowledge honestly and report all sources and results, whether favourable or unfavourable.
Justice
Ensure fair consideration of competing claims and fair distribution of burdens and benefits.
Respect
Give due regard to welfare, autonomy, beliefs, perceptions, customs and cultural heritage.
Informed consent
Participants understand the nature, purpose and potential risks before agreeing; written consent should be obtained.
Voluntary participation
Participants freely choose to participate without coercion or pressure.
Withdrawal rights
Participants may discontinue during or after the study without penalty, potentially including removal of their data.
Confidentiality
Protect personal information and anonymity of individual results; remove identifying details.
Deception
Permissible only when necessary because knowing the true purpose could alter behaviour and validity; it is discouraged and must be justified.
Debriefing
At the end, explain the true aim, results/conclusions where appropriate, address questions and provide support so no lasting harm remains. Essential when deception was used.
Scientific evidence
Information obtained through systematic investigation/data collection and evaluated using appropriate scientific processes.
Opinion
A belief or judgement that may not be supported by scientific evidence.
Anecdote
A personal account or individual experience. Useful as an observation, but weak as scientific evidence on its own.
Limitation
A feature or constraint of the study that restricts interpretation, validity or generalisation.
Limitation formula
Problem effect on results/validity why it matters.
Improvement formula
Problem specific realistic fix what the fix improves.
Graph
A visual representation of data.
X-axis
Independent variable (or categories/conditions).
Y-axis
Dependent variable.
Bar chart
Comparing categories/conditions (e.g. mean recall under two conditions).
Line graph
Showing change across a continuous variable or time.
Scatterplot
Showing association/correlation between two measured variables.
Positive correlation
Variables tend to increase together.
Negative correlation
One variable tends to increase as the other decreases.
No clear pattern
Little/no correlation.
Data-analysis formula
State the pattern/trend quote relevant numbers compare conditions/groups explain what the pattern means for the hypothesis.
Conclusion checklist
Answer the research question state whether the hypothesis was supported refer to results introduce no new information.
Evaluate internal validity
Define internal validity identify a study feature explain whether it strengthens/weakens confidence that the IV caused the DV change.
Evaluate external validity
Define external validity discuss sample/setting explain how well findings can generalise.
Identify an extraneous variable
Name a specific uncontrolled variable explain how it could affect the DV.
Suggest an improvement
Identify problem give a realistic change explain what improves (e.g. validity, precision, representativeness).
Discuss an ethical issue
Name concept/guideline explain application/violation in context suggest amendment if asked.
Analyse data
State trend use exact values compare connect to hypothesis/aim.
Correlation vs causation
No IV manipulation / variables only measured possible third variables correlation cannot establish cause-and-effect.
IV vs DV
Manipulated vs measured.
Extraneous vs confounding
Could affect DV vs actually provides an alternative explanation for the result.
Random sampling vs random allocation
Selects the sample vs assigns the sample to conditions.
Within vs between subjects
Same participants in all conditions vs different participants in different conditions.
Accuracy vs precision
Closeness to true value vs closeness of repeated measurements to each other.
Repeatability vs reproducibility
Same conditions vs changed conditions.
Random vs systematic error
Affects precision vs affects accuracy.
Internal vs external validity
Credibility of the study conclusion vs generalisability.
Qualitative vs quantitative
Descriptive/non-numerical vs numerical.