ENTREP 1

Branding

A marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company.

Brand Name

a name given by the maker to a product or range of products, especially a trademark

Product URL

Is the “address” where your product is located, it is found in the top of your page, where you would put it in an address for any website

Logo/Symbol

made up of text and images that identifies a business

Jingle

a short song or tune used in advertising and for other commercial uses.

Slogan/Tagline

a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience’s memory of a literary product

Character

it is the materialization of a brand’s personality in the form of person, animal or animated object figure, symbolic in nature, that stands as its spokesperson and representative.

Pictorial

Image symbolizing the brand

Lettermark

Initials forming brand identity

Wordmark

Brand name in typography

Combination

Text and symbol together

Emblems

Text enclosed in symbol

Abstract

Geometric shapes with meaning

Mascot

Character representing the brand