Content Marketing and Social Media Strategy

Vocabulary flashcards covering core concepts, frameworks, social media metrics, and storytelling strategies from the digital content marketing lecture notes.

Experience Mapping

The process of identifying both the highs and the lows people feel while interacting with a product or service; creating a usable map requires keeping it simple, self-contained, and generating actionable steps.

Agile Content Marketing

An iterative marketing approach centered on conducting small, low-risk experiments and collecting data to analyze what works and what does not.

Liquid Modernity

A concept coined by Polish thinker Zygmunt Bauman describing modern times marked by the growing conviction that change is the only permanence, uncertainty is the only certainty, and continual improvement occurs with no final state desired.

Empathy Map

A strategic tool used to understand a customer's pains and desires by stepping into their shoes across four core quadrants: Thinking, Feeling, Seeing, and Doing.

Inbound Marketing

A strategy utilizing multiple forms of pull marketing—such as blogs, events, SEO, and social media—to generate brand awareness and attract prospective customers.

Content Marketing

The strategic creation of text, imagery, audio, or video that delivers a relevant and interesting message to a customer or prospect while simultaneously paving the way for a sale.

Transmedia Storytelling

The adaptation and distribution of a narrative across multiple platforms, media, or devices, requiring audience interaction, decision-making, and personal contribution.

Bounce Rate

A key landing page metric used to measure user engagement; values of 0% or 100% across a minimum of 100 sessions indicate underlying technical or experiential issues.

EPIC Framework

A branding framework comprising four pillars: Existence (the company origin and relevance), Purpose (mission and core values), Identity (visual consistency across logos, colors, and typography), and Connection (engagement through written communication).

7A Framework

A content marketing framework consisting of Attention, Agility, Audience, Action, Authentic, Authority, and Acceleration.

Rule of Thirds

A photographic composition principle where an image is divided into thirds horizontally and vertically, placing the primary subject along gridlines or at their intersections.

Augmented Reality (AR)

Also called mixed reality, an interactive experience of a real-world environment where physical objects are enhanced by computer-generated multi-sensory perceptual information.

Narrowcasting

The dissemination and tailoring of information to a targeted, smaller audience segment rather than broadcasting to the general public.

Audience Fragmentation

The division of media consumers across an increasing variety of platforms and channels, driven primarily from a media business standpoint by the exponential growth in content.

Content Curation

The practice of selecting, organizing, and adding original voice and value to a handpicked collection of content gathered from diverse sources to publish and share online.

Inverted Pyramid Structure

A journalistic writing format that is top-heavy, presenting the most critical facts and essential information at the beginning of the piece.

Media Convergence

The collaborative sharing of facilities, resources, staff, or content across various media organizations and channels.

Ecosystem of Permanent Distraction

A concept introduced by Nicholas Carr describing the overwhelming amount of digital content and media interruptions competing for audience attention.

Attraction Content

Top-of-funnel content crafted specifically to capture the interest of the ideal target reader who is not yet familiar with the business.

Call-to-Action (CTA)

A clear, specific, and direct instruction in marketing copy that prompts a user to complete an immediate action, such as purchasing, signing up, or visiting a website.

Earned Media

Free promotional exposure and media coverage gained organically through audience sharing and brand relevance rather than direct ad spend.

Second Screen

The consumer habit of using a secondary connected device (such as a smartphone or tablet) while concurrently viewing television programming.

Storyboarding

A visual planning method using sequential panels to establish engagement goals, test narrative ideas, and align teams on content production prior to publishing.

Gamification

The integration of game design elements—such as progress bars, badges, and leaderboards—into digital platforms to engage and retain audience attention.

Organic Content

Non-promotional and unpaid media distributed on brand channels—such as behind-the-scenes videos or customer highlights—aimed at building genuine relationships.

Niche Audience

A highly defined, relatively small group of consumers who exhibit intense interest in a specialized subject or market sector.

Analyst (Facebook Page Role)

The lowest access tier for a Facebook Business Page, restricted solely to viewing performance insights and audience metrics without publishing or messaging capabilities.

Admin (Facebook Page Role)

The highest managerial permission level for a Facebook Page, possessing total administrative control, including the exclusive ability to assign and alter page roles.

Moderator (Facebook Page Role)

A Facebook Page role authorized to respond to user comments, send messages on behalf of the page, and manage customer interactions, but barred from publishing original posts directly.

Cacophony

An unpleasant mixture of loud sounds, representing the chaotic noise and content overload in digital media spaces.