Storybrand 2.0 Chapter 2
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8 Terms
who should always be the hero of the story?
the customer
how does creating a story out of marketing help the customer?
It’s easier for the customer to follow when they can see where they fit
what makes up the SB7 framework?
a character
has a problem
and meets a guide
who gives them a plan
calls them to action
helps them avoid failure
ends in success
what are the three crucial questions that determine if your message is clear?
what does the customer want?
who or what is preventing the customer from getting that?
what will the customer’s life look like if they do/do not get what they want?
focusing on aspects of the brand that will help customers “survive and thrive” will
help the brand act as the guide for the customer