Principles of Microeconomics: Foundations, Equilibrium, Supply and Demand

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Comprehensive vocabulary flashcards covering basic economic principles, the mechanics of market equilibrium, and the determinants of supply and demand.

Last updated 2:31 PM on 10/8/26
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35 Terms

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Equilibrium

The market state where quantity supplied equals quantity demanded (QS=QDQ^S = Q^D); an absorbing state where buyers and sellers are always able to trade at the market price.

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Surplus

A market condition occurring when the price is above equilibrium (P>P∗P > P^*), causing quantity supplied to exceed quantity demanded (QS>QDQ^S > Q^D), resulting in inventory accumulation and downward pressure on price until equilibrium is reached.

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Shortage

A market condition occurring when the price is below equilibrium (P<P∗P < P^*), causing quantity demanded to exceed quantity supplied (QD>QSQ^D > Q^S), resulting in empty shelves and upward pressure on price until equilibrium is reached.

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Cost-Benefit Principle

The foundational economic principle stating that costs and benefits are the incentives that shape decisions; an individual should weigh financial and non-financial consequences and act only if the benefits exceed or equal the costs (B≥CB \ge C).

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Willingness to Pay (WTP)

The maximum amount of money an individual is willing to pay to receive a benefit or avoid a cost, used to convert costs and benefits into monetary terms.

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Economic Surplus

The net value created by making a decision, calculated as total benefit minus total cost (ES=B−CES = B - C).

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Opportunity Cost Principle

The principle that every choice made with limited resources requires giving up the value of the next best alternative.

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Sunk Cost

A cost that has already been incurred and cannot be reversed or recovered; it should be ignored when making current decisions.

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Production Possibility Frontier (PPF)

A visual representation of opportunity cost displaying the different combinations of outputs an individual or economy can attain given scarce resources.

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Marginal Principle

The principle stating that decisions regarding quantities are best made incrementally by breaking them down into smaller questions of "one more unit".

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Marginal Benefit (MB)

The change in total benefit resulting from buying or producing one additional unit.

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Marginal Cost (MC)

The additional cost incurred by producing or acquiring one more unit.

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The Rational Rule Principle

The economic rule stating that if something is worth doing, an entity should keep doing it until marginal benefit equals marginal cost (MB=MCMB = MC), which maximizes total economic surplus.

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Interdependence Principle

The principle that an individual's best choice depends on their own other choices, choices made by others, developments in other markets, and expectations about the future.

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Market

Any situation that brings together buyers and sellers to exchange goods and services, without requiring a specific physical location.

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Competitive Market

A market in which many buyers and sellers trade similar or identical products, meaning no single participant has the power to influence the market price.

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Price Taker

A firm or consumer that must accept the prevailing market price as given, lacking the individual market power to alter the price.

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Law of Demand

The empirical observation that there is an inverse relationship between price and quantity demanded (P↓  ⟹  QD↑P \downarrow \implies Q^D \uparrow), holding all else constant (ceteris paribus).

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Ceteris Paribus

A Latin condition meaning "holding all else constant," used in economic analysis to isolate the relationship between two specific variables.

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Rational Rule for Buyers

The decision guideline instructing a buyer to purchase another unit as long as marginal benefit is greater than or equal to price (MB≥PMB \ge P), and to stop purchasing when MB=PMB = P.

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Diminishing Marginal Benefit

The tendency where, as an individual consumes more units of a good, the marginal benefit gained from each successive unit decreases (Q↑  ⟹  MB↓Q \uparrow \implies MB \downarrow).

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Market Demand

The total quantity demanded by all consumers in a market at each price level, determined by horizontally summing individual demand curves.

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Normal Good

A good for which demand increases when consumer income rises (Y↑  ⟹  D↑Y \uparrow \implies D \uparrow) and decreases when income falls.

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Inferior Good

A good for which demand decreases when consumer income rises (Y↑  ⟹  D↓Y \uparrow \implies D \downarrow) and increases when income falls.

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Substitutes

Goods that can replace each other in consumption, such that an increase in the price of one good causes an increase in demand for the other (PX↑  ⟹  DY↑P_X \uparrow \implies D_Y \uparrow).

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Complements

Goods consumed together, such that an increase in the price of one good causes a decrease in demand for the other (PX↑  ⟹  DY↓P_X \uparrow \implies D_Y \downarrow).

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Network Effects

A phenomenon where a good becomes more valuable to an individual user as more other people use it.

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Congestion Effects

A phenomenon where a good becomes less valuable to an individual user as more other people use it.

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Law of Supply

The observation that there is a direct positive relationship between price and quantity supplied (P↑  ⟹  QS↑P \uparrow \implies Q^S \uparrow), holding all else constant (ceteris paribus).

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Rational Rule for Sellers

The decision guideline instructing a seller to supply another unit as long as price is greater than or equal to marginal cost (P≥MCP \ge MC), stopping when P=MCP = MC.

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Market Supply

The total quantity supplied by all sellers in a market at each given price, calculated by the horizontal summation of all individual supply curves.

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Substitutes in Production

Alternative goods a business can produce using the same resources; when the price of an alternative good rises, the supply of the original good decreases (Palt↑  ⟹  S↓P_{\text{alt}} \uparrow \implies S \downarrow).

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Complements in Production

Goods that are naturally produced together from the same process; when the price of one complement rises, the supply of the other good increases (Pcomp↑  ⟹  S↑P_{\text{comp}} \uparrow \implies S \uparrow).

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Market Economy

An economic structure where individual buyers and sellers freely make decisions regarding what gets produced, how it gets produced, and who receives it.

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Planned Economy

An economic structure where a central planning authority determines what gets produced, how it gets produced, and who receives it.