Product Design.

Purpose of product design

The goal of product design is to provide value to the customer, generate a return on investment for the company, and enhance the competitiveness of the organization.

Design as a Strategic Activity

Designing a physical or service product is a comprehensive approach to doing business.

Cost Competitiveness

A product design should consider the variable and fixed costs associated with production in order to ensure profitability.

Attributes of Product Quality

Key characteristics of product quality include performance, conformance to specifications, features, aesthetics, reliability, durability, serviceability, safety, user-friendliness, customizability, and environment-friendliness.

Competitiveness Based on Time

Reducing reaction time to the market through efficient product design helps a company gain an advantage over competitors.

New Product Development

The process of developing a completely new product involves activities such as opportunity identification, analysis, idea generation, selection, and technology development.

Design for Manufacture (DFM)

DFM involves modifying or creating a product design that simplifies and reduces the time, effort, and cost of manufacturing processes.

DFM Principles for Assemblies

Design for Manufacturability principles for assemblies include minimizing the number of parts, standardizing designs, reducing assembly operations, simplifying part designs, using modules, minimizing newness, and implementing fool-proofing techniques.

Benefits of Modular Design

Modular design simplifies production process changes, error tracking, problem-solving, and documentation.

Product Design in the Service Industry

In the service industry, product design defines the organization's customer segment and the attributes it will cater to, emphasizing reliability and customer involvement in service operations.